Hyundai Boulder concept image gallery

Hyundai has unveiled the rugged-looking Boulder concept SUV at the 2026 New York International Auto Show. It is developed on what the carmaker says is their first 'fully-boxed body-on-frame' architecture. The exterior of the concept gets the typical boxy silhouette seen on most rugged SUVs and is finished in a Liquid Titanium paint job. At the front, there's a muscular bonnet, a grille with a pill-shaped opening with LED DRLs denoting the 'H' alphabet in Morse code, and an off-road spec bumper with tow hooks. There are also vertically stacked LED headlights and DRLs. In profile, it gets flared wheel arches, suicide doors and a functional sidestep. The concept has a high ground clearance and also rides on 18-inch wheels with all-terrain tyres. Moreover, the roof features a rack and LED lighting elements. The rear gets a full-size spare wheel mounted on the tailgate. Additionally, the tailgate's double-hinged mechanism enables access from both sides. On the inside, the beige and black cabin gets high-end materials for key touchpoints, and foldable tray tables. Key cabin highlights include a head-up display spanning the width of the windshield, four mini-displays for media, navigation, and off-road info and a real-time software-driven off-road guidance system for confident off-roading. While the Boulder concept will not make it to production as is, the architecture that it sits on will be used for a pickup truck for the US market by 2030.