Triumph India crosses 1 lakh sales in 2.5 years

Triumph Motorcycles has crossed 1 lakh motorcycles sold since the launch of its 400cc range, made in partnership with Bajaj, 2.5 years ago. That said, the figure encompasses all Triumph bikes – both locally manufactured 400cc motorcycles and their export, and the imported models sold in India.

1. Triumph now has over 230 dealerships across more than 200 towns in India

2. India-made 400cc models exported to 18 countries

3. 350cc Triumph models expected to launch by April 2026

Over 1 lakh Triumph bikes sold in 2.5 years

The figure includes domestic sales and exports

The Bajaj-Triumph partnership was first announced in 2017, with the first co-developed products – the Speed 400 and Scrambler 400 X – launching in July 2023. While the manufacturer is yet to share the exact percentage of sales contributed by the 400cc range, which now includes five models – Speed T4, Speed 400, Scrambler 400 X, Scrambler 400 XC and Thruxton 400 – these entry-level Triumph bikes have likely been instrumental in achieving this figure. The locally manufactured 400cc range is also exported internationally to 18 countries, including Japan, Australia, Mexico, Taiwan and South Korea.

The brand has also mentioned that there are currently 230 Triumph dealerships nationwide across 200 towns – a significant expansion from the 14 dealerships the brand started with when the Speed 400 was launched.

Speaking on the achievement, Manik Nangia, president of Probiking, Bajaj Auto, said, "Reaching 1 lakh Triumph motorcycles on Indian roads within just 2.5 years is a proud milestone for us. Triumph customers are discerning riders who have strongly endorsed our engineering with our modern classic motorcycles. The brand has always been built for those who know the difference, and we remain committed to strengthening our premium ecosystem and deepening our engagement with riders across the country."

The partnership appears set for further expansion, with Bajaj Auto's MD and CEO Rajiv Bajaj recently confirming that downsized 350cc Triumph models will launch by April 2026. These sub-350cc models will fall under a lower tax bracket, attracting 18 percent GST instead of the current 40 percent, helping them to be priced more competitively.