Royal Enfield has registered its highest-ever sales in 2025, selling a record 10,71,809 bikes, marking the first time that the Chennai-based company has achieved the million-units milestone in the domestic market in a calendar year. That’s a handsome 25 percent year-on-year (YoY) growth over 8,57,378 units achieved in 2024. The company also exported 1,32,132 motorcycles last year, a strong 36 percent increase over 2024’s 97,371 units. Currently, Royal Enfield sells 14 models across four different engine platforms.
A deep dive into Royal Enfield’s wholesales data for the past 13 years (see the table above) reveals that 2025 is the third year in a row that the bikemaker surpassed the 8,00,000 milestone. Annual sales had hit 8,00,000 for the first time in 2018 (8,37,669 units) but fell 17 percent to 6,90,913 units the subsequent year and to their lowest in pandemic-impacted 2020 (5,38,889 units).
Since then, the company has rebounded on the back of new models and a market resurgence for premium motorcycles. The demand rose substantially by 28 percent in 2022 to 7,03,156 units, by 17 percent to 8,22,295 units in 2023 and 4 percent in 2024, before scaling a new high last year.
In 2025, monthly dispatches surpassed 1,00,000 units for three straight months from August to October, with Royal Enfield clocking its highest monthly wholesales of 1,16,844 units in October. The company, which was among the first in the Indian automobile industry to announce that it would pass on the full benefits of GST 2.0 rate reduction to customers, slashed prices of its bread-and-butter category – the popular 350cc models – by up to Rs 22,000.
The Classic 350 remains Royal Enfield’s bestselling product and accounted for 37 percent of motorcycles sold in the class in April-December 2025.
Royal Enfield dominant in the 350-650cc category
That Royal Enfield’s midsize motorcycle market power comes from its 350cc models is evident in numbers. As per SIAM industry wholesales data for the first three quarters of FY2026 (April-December 2025), the company’s sales surged 26 percent YoY to 8,21,908 units. Royal Enfield has a vice-like grip on the 250-350cc category – the 7,58,458 bikes (up 29 percent YoY) sold in the current fiscal year give it an unassailable 95 percent share of the overall domestic market sales of 8,01,250 motorcycles in this category. Of its five models, the Classic 350 tops with a 40 percent share, followed by the Bullet 350 (25 percent share). The Hunter 350 and Meteor 350 contribute the remaining 35 percent.
In the 350-500cc category, combined sales of the Guerrilla 450 and Himalayan 450 at 27,517 units were down 7 percent YoY (April-December 2024: 29,519 units). This gives Royal Enfield a 28 percent market share, below that of Bajaj Auto. The Pune-based rival (with its own models as well as 400cc KTM and Triumph bikes) is the leader in this category with 58,050 units, up 21 percent and a commanding 60 percent market share. This category’s No. 3 player, Hero MotoCorp (Harley-Davidson X440 and Mavrick 440) has seen a 25 percent sales decline YoY to 9,152 units and a category share of 9 percent.
Like the 350cc segment, Royal Enfield is also the boss of the 500-800cc segment. For April to December 2025, factory dispatches of 35,843 units (up 5 percent YoY) comprising its 650cc models give RE an overwhelming 97 percent market share of the total 37,071 bikes. The remaining 1,228 units are accounted for by five other bikemakers, including Honda (609), Kawasaki (427), Triumph (126), Suzuki (60) and Piaggio (6).
RE’s robust growth in April-December 2025, with monthly sales averaging 91,323 units, indicates that it is well set to surpass 1 million units in domestic sales in FY2026. It will be RE’s first time hitting the 1 million domestic sales milestone in a financial year. The company is also set to achieve a new fiscal year high for exports.
Royal Enfield had clocked a million sales in FY2025 – 10,09,899 units – but with a difference: they were combined domestic (9,02,757 units) and export (1,07,142 units) numbers.
Ved Janve
Azaman Chothia
Dinshaw Magol
Vishal Venugopal
