Ather Energy, which was the third-largest contributor to India’s electric two-wheeler (e2W) retail sales, has just recorded yet another milestone. As per the Vahan portal, the Bengaluru-based smart electric scooter OEM has clocked cumulative sales of 6,04,497 units. In a short span of 1.4 years, this e2W startup has delivered 3,00,288 e-scooters to its customers. This means 50 percent of Ather’s total sales since CY2018 have come in the past 16 months, reflecting the rapid pace of demand for its scooters.
- Rizta currently accounts for 70-75 percent of Ather’s sales
- BaaS has also helped to reduce upfront cost for Ather products
- A third plant will expand its annual production capacity to 14.20 lakh units
Ather hits a new sales milestone
Bengaluru-based startup now holds third spot in e2W sales
While sales in the first four years from CY2018 to CY2021 were minimal and included the two-year impact of the Covid-19 pandemic, demand took off in CY2022, when Ather sold 51,811 units and accounted for an 8 percent share of e2W industry sales.
In CY2023, when its sales crossed the 1 lakh-unit mark for the first time, Ather had a 12 percent market share. In CY2024, the EV maker clocked retail sales of over 1.26 lakh units and captured an 11 percent share of the 1.14 million e2Ws sold in India. In CY2025, Ather scaled a new high for annual sales – 2,01,129 units with 59 percent YoY growth – which gave it a 16 percent share of the record 1.28 million e2Ws sold in the country.
The company is maintaining its strong growth momentum in CY2026. Between January 1 and April 22, 2026, as per Vahan, 99,159 Ather scooters have been delivered to customers. This gives the EV OEM an 18.50 percent share in the year-to-date period, the highest yet for the brand.
Ather Rizta: The growth accelerator
Ather Energy’s growth accelerator has been the premium Rizta family scooter, which currently accounts for 70-75 percent of its sales. Launched in April 2024, the Rizta has marked a strategic product shift for Ather and given its sales a massive boost.
Designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube and Bajaj Chetak – the Rizta’s highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features.
What has also drawn buyers to Ather products is its BaaS business model. By decoupling the battery cost, the company has reduced the upfront price of the Rizta S, which starts at Rs 1.17 lakh (ex-showroom, Bengaluru), to Rs 76,000, making the premium family scooter far more affordable.
Now firmly at No. 3 in e-scooter retail sales after TVS Motor and Bajaj Auto, Ather has also set its sights on the nascent electric motorcycle market, as reflected in its strategic growth programme. Along with the new EL e-scooter platform, the startup is developing the Zenith platform – understood to be in its early stages – which will spawn electric two-wheelers targeted at the 125-300cc motorcycle segment.
Meanwhile, Ather is set to substantially expand its annual manufacturing capacity. Currently, it is 4.20 lakh units from its two existing plants at Hosur, Tamil Nadu, one each for e2W assembly and battery production. A third plant in Chhatrapati Sambhajinagar, Maharashtra, capable of manufacturing a million units annually, will expand Ather’s overall capacity to 14.20 lakh units. The first phase of this upcoming high-tech facility is slated to become operational in the second half of 2026, probably around July.
Ather is also steadily expanding its experience centres, and it now has over 700 touchpoints across India. Additionally, in FY2026 alone, the brand nearly doubled its service footprint from 277 to 500 service centres.
Ved Janve
Rishaad Mody
Vishal Venugopal
