“Avinya is not going to be a single model, it’s a brand

says Vivek Srivatsa, chief commercial officer at Tata Motors

10 Jun '24 • Autocar India Team

Tata Avinya concept

Previewed in April 2022

10 Jun '24 • Autocar India Team

Avinya will be a premium all-electric brand

Will spawn multiple cars and SUVs

10 Jun '24 • Autocar India Team

Operation

Unclear if Tata and Avinya will operate as independent brands, or if it will be a sub-brand within Tata Motors

10 Jun '24 • Autocar India Team

Production

Will be built at Tata’s upcoming new plant in Tamil Nadu

10 Jun '24 • Autocar India Team

Platform

Will be built on JLR’s modular EMA architecture

 

Tata Motors will pay a royalty fee to JLR

 

Will be localised to keep costs competitive

10 Jun '24 • Autocar India Team

Expected launch

First model is due around late 2025

10 Jun '24 • Autocar India Team
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