“Avinya is not going to be a single model, it’s a brand
says Vivek Srivatsa, chief commercial officer at Tata Motors
Tata Avinya concept
Previewed in April 2022
Avinya will be a premium all-electric brand
Will spawn multiple cars and SUVs
Operation
Unclear if Tata and Avinya will operate as independent brands, or if it will be a sub-brand within Tata Motors
Production
Will be built at Tata’s upcoming new plant in Tamil Nadu
Platform
Will be built on JLR’s modular EMA architecture
Tata Motors will pay a royalty fee to JLR
Will be localised to keep costs competitive
Expected launch
First model is due around late 2025
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