“Avinya is not going to be a single model, it’s a brand

says Vivek Srivatsa, chief commercial officer at Tata Motors

Tata Avinya concept

Previewed in April 2022

Avinya will be a premium all-electric brand

Will spawn multiple cars and SUVs


Unclear if Tata and Avinya will operate as independent brands, or if it will be a sub-brand within Tata Motors


Will be built at Tata’s upcoming new plant in Tamil Nadu


Will be built on JLR’s modular EMA architecture


Tata Motors will pay a royalty fee to JLR


Will be localised to keep costs competitive

Expected launch

First model is due around late 2025

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