Ford India could not use the Everest name here earlier as it was trademarked to another entity.
Ford is understood to have secured the rights for the Everest name now and plans to relaunch it under this moniker.
A global unified name will help reinforce brand image.
It will also be cost effective as Ford doesn’t have to localise fresh badges, logos and nameplates, which, given the small volumes planned in India, would have been costly and complicated.
Locally assembly to begin by late-2025 or even 2026 at existing Chennai plant.
Ford is considering bringing in a small number of imports as a way to return to the market faster.