New Tata Aria review, test drive

    Tata Aria gets its first facelift since launch. Other than subtle cosmetic changes, it also gets a retuned engine that makes more power.

    Published on Apr 11, 2014 10:19:00 PM

    1,11,668 Views

    For the first facelift since its introduction in 2010, the 2014 Aria isn’t all that much different inside the cabin or out. That said, the mechanical changes under the hood definitely improve Tata’s flagship SUV in terms of refinement, driveability and are definitely welcome. And, the Aria retains its strengths as a large and comfortable family crossover/SUV. However, to make the 2014 Aria stand out and have customers take notice, Tata Motors could have injected it with more than just these subtle changes, especially on the cosmetic front. Maybe Tata Motors was banking on the fact that UV buyers don’t expect frequent changes to the styling. After all, the Toyota Innova has essentially been the same for nine years.

    The refreshed Tata Aria is available in three trim levels – the Pure 4X2, Pleasure 4X2 and Pride 4X4.For more information on the variants, click here.

    Tata Cars

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    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car

     

    13.78%

    Yes, but only if there are significant changes

     

    32.44%

    No, it's confusing and dilutes the brand name

     

    27.80%

    No difference, the product speaks for itself

     

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