An all-new generation of SsangYong’s flagship SUV, renamed and rebadged for India. But will India accept a Rs 30 lakh Mahindra?
Mahindra broke the Rs 10 lakh price ceiling with the Scorpio, the Rs 20 lakh ceiling with the XUV500, and now, its research indicates that Indian car buyers are willing to pay Rs 30 lakh for a luxury SUV wearing a Mahindra badge. It takes a strong product to break these psychological price barriers and perceptions, and to breach the Rs 30 lakh mark and get the job done, the carmaker borrowed the second-generation G4 Rexton from its Korean subsidiary, SsangYong, and renamed it the Alturas G4. ‘Alturas’ was the name given because it connotes height, so can Mahindra’s new flagship take the brand to new heights?
To make a great first impression, Mahindra has loaded the Alturas G4 to the brim with premium kit and launched it at aggressive price tags of Rs 26.95 lakh (4x2 AT) and Rs 29.95 lakh (4x4 AT), making the latter a whole Rs 3 lakh cheaper than the top variants of its two core rivals – the Toyota Fortuner and Ford Endeavour. So we put it through an exhaustive test to find out if pricing is the only aspect it’s got going in its favour or if it is truly a well-rounded, premium SUV capable of grabbing a sizable share in the segment.