As part of its customer engagement initiative, Tata Motors, today, announced the association of their recently launched Tata Nexon with Disney India for the promotion of the latter’s upcoming movie, Star Wars: The Last Jedi.
Tata has joined hands with the Star Wars franchise to increase the awareness of Nexon in the country. As part of the Nexon’s marketing strategy, Tata has been conducting various campaigns since its launch, part of which is making the car available over weekends at prominent public places for exposure.
Continuing with the campaign, Tata Motors will further incorporate Star Wars merchandise, accessories and props in order to promote the movie. The association will continue till the theatrical release of the movie.
Star Wars merchandise and accessories will be made available in Tata Motors outlets. Earlier, Mayank Pareek, head - passenger vehicles, Tata Motors, at the launch of the Nexon, had said that over 60 percent of the enquiry for Nexon comes from people who are less than 35 years of age. This marketing campaign is part of Tata Motors’ strategy to maintain a youthful image for Nexon.
Tata launched the Nexon on September 21 this year and is the company’s first compact SUV. It comes with two engine options, a 1.5 turbo-petrol and a 1.5 diesel, both mated to a six-speed manual gearbox.