- Special edition limited to just 10 units
- No mechanical changes over the standard Aventador SVJ
- Available only via Lamborghini’s new virtual personalisation service
Lamborghini has revealed an ultra-exclusive edition of its Aventador SVJ supercar, the Xago Edition. Available to clients who specify the Aventador SVJ using a new virtual personalisation service, the Xago Edition is limited to just 10 units.
What’s unique about the Xago Edition?
Each Xago Edition model is said to be inspired by natural hexagon shapes such as the hexagonal clouds at Saturn’s North Pole and “the strength of the hexagon in nature”.
The hexagon theme is most noticeable on the car’s exterior, which receives faded hexagonal patterning on its door panels as well as its front and back wheel arches and gloss black rims.
On the inside, meanwhile, the six-sided shape theme extends to the Xago’s seats. These are embroidered with hexagons, also sporting what Lamborghini describes as a “special contrast colour” matching the exterior.
The models, each of which is identified by a special number plate, are created by Lamborghini’s new virtual Ad Personam studio, which allows customers to benefit from the brand’s personalisation programme (launched in 2013) and studio (launched in 2016) remotely.
What powers the Aventador SVJ Roadster Xago Edition?
Technical specifications are unchanged from the standard Aventador SVJ, with the Xago sharing that car’s 6.5-litre V12 engine. This produces 770hp, propelling it from 0 to 96kph in 2.9sec and on to a top speed of 349kph.
The Xago’s pricing has yet to be revealed but expect it to command a premium over the regular Aventador SVJ supercar.
Lamborghini starts digital consultation service
Starting from July 2020, customers can book digital consultations with the company executives through Lamborghini’s dealerships. These comprise a video call with the luxury marque’s personalisation specialists in which customers will be able to experience live walkarounds of cars and suggestions from the Ad Personam team, followed by proposals including renderings and material samples.
Lamborghini commercial chief Giovanni Perosino said: “We still look forward to welcoming clients to Sant’Agata Bolognese in the future, but we expect more than 150 Ad Personam consultations to take place virtually within this year and continuing as an option for the future.”
“With the support of our dealers worldwide, who also have significant personalisation experience and, of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.”
Lamborghini in India
Coming to India, Lamborghini’s latest launch in the market was the Huracan Evo RWD Coupe earlier this year. In recent months, Lamborghini has taken the covers off of multiple models on the global stage, including the roadster derivative of the Sian hypercar and the Huracan Evo RWD Spyder. It remains to be seen though which new model the exotic carmaker plans to bring to India next.