BMW unveils new logo for exclusive models

BMW has revealed a new black and white logo that reads ‘Bayerische Motoren Werke’ that will be used on its premium models. The new badge will take the place of the traditional blue and white logo which is currently being used across the range.

While the carmaker hasn't mentioned which models would sport the badge, we expect it to be seen on the upcoming 7-series, X7, 8-series and the i8. The X7 is set to be BMW’s flagship SUV and is sure to be a premium model.

The reworked logo harks back to a style that was used by the company over 100 years ago. According to BMW, the new black and white badge with the full name displayed will underscore the German brand’s long and proud history.

BMW Cars

BMW 2 Series Coupe

₹ 96.47 lakh - 1.14 crore

BMW 2 Series Gran Coupe

₹ 46.53 - 49.00 lakh

BMW 3 Series

₹ 49.83 - 80.08 lakh

BMW 3 Series Gran Limousine

₹ 59.63 - 70.36 lakh

BMW 4 Series Coupe

₹ 1.66 crore

BMW 5 Series

₹ 75.69 lakh - 1.79 crore

BMW 6 Series Gran Turismo

₹ 78.58 - 92.07 lakh

BMW 7 Series

₹ 1.58 - 2.81 crore

BMW 8 Series Coupe

₹ 2.51 crore

BMW i4

₹ 80.33 lakh

BMW i7

₹ 2.23 crore

BMW iX

₹ 1.38 crore

BMW iX1

₹ 76.89 lakh

BMW X1

₹ 41.62 - 60.21 lakh

BMW X3

₹ 69.34 lakh - 1.01 crore

BMW X5

₹ 88.53 lakh - 1.28 crore

BMW X7

₹ 1.41 - 2.38 crore

BMW XM

₹ 3.00 crore

BMW Z4

₹ 76.37 lakh - 1.05 crore

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