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BMW unveils new logo for exclusive models

16th Sep 2017 6:00 am

New black and white badge will feature on BMW's models such as the upcoming 7-series and X7.

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BMW has revealed a new black and white logo that reads ‘Bayerische Motoren Werke’ that will be used on its premium models. The new badge will take the place of the traditional blue and white logo which is currently being used across the range.

While the carmaker hasn't mentioned which models would sport the badge, we expect it to be seen on the upcoming 7-series, X7, 8-series and the i8. The X7 is set to be BMW’s flagship SUV and is sure to be a premium model.

The reworked logo harks back to a style that was used by the company over 100 years ago. According to BMW, the new black and white badge with the full name displayed will underscore the German brand’s long and proud history.

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