BMW will be showcasing a new i3-based concept at the Consumer Electronics Show (CES) 2020, which will take place in Las Vegas from January 7-10, 2020. The vehicle, called the BMW i3 Urban Suite, will showcase a mobility experience tailored entirely to the passenger’s individual needs.
To achieve this, a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched), giving its interior the relaxed feel of a boutique hotel. The aim was to create an inviting space with a high feel-good factor – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting.
This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.
The i3 Urban Suite also represents a logical step forward in the BMW Group’s commitment to sustainable mobility. It is underpinned by a holistic approach to making responsible use of resources, encompassing the powertrain with zero local emissions, the careful selection of materials and the production processes involved. Fabrics containing recycled materials therefore come together with certified wood and olive-tanned leather, while the floor mats are made from recyclable materials that can be fed back into the materials cycle, as per circular economy principles.
In preparation for the CES, a fleet of standard BMW i3 cars were converted into Urban Suites in Munich then brought to Las Vegas, where they can also be seen driving the city’s streets. The German carmaker says that anyone wishing to be chauffeur-driven to their desired destination can use a special app to order one of the BMW i3 Urban Suites.
The car will offer its passenger a first-hand experience of the BMW Group’s innovative and sustainable mobility concept, while clearly demonstrating that luxury travel in the future will have nothing to do with vehicle size.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
