Volkswagen has announced that it will open bookings for its upcoming compact sedan, the Ameo, from May 12, 2016, across all its dealerships. The company has also organised a 17-city road show that will be held from May 12 to July 2, giving prospective customers the opportunity to experience the car prior to making their bookings.
The road show will be held across the following cities: Pune, Nagpur, Ahmedabad, Surat, Jaipur, Delhi, Ludhiana, Chandigarh, Lucknow, Kolkata, Bhubaneshwar, Hyderabad, Chennai, Bengaluru, Coimbatore, Kochi and Mumbai.
Apart from the road show, VW is working on launching an app, compatible with both Android and iOS, that will provide customers with more details of the compact sedan.
Speaking about the launch of the app, Michael Mayer, director, Volkswagen Passenger Cars said, “With the Ameo, we seek to amplify our Volkswagen India family and reach out to customers in the Tier II & III markets, offering them the best of Volkswagen. To digitise the customer interface and facilitate the bookings, we are also launching a mobile application for the benefit of interested customers”.
Revealed earlier this year at Auto Expo 2016, the Ameo will be powered by the company’s familiar 1.2-litre petrol and 1.5-litre diesel engines – the same units seen on the Polo and larger Vento sedan. However, at the time of launch only the petrol variant will be offered. For the diesel engine VW is going to use a larger and localised turbocharger and will thus launch the diesel Ameo only after this update.
The Ameo is set to enter one of the most heavily contested segments in the market as it looks to take on the likes of the ever-dominant Maruti Dzire and other well-established rivals such as the Hyundai Xcent, Tata Zest and Honda Amaze.