Nissan has begun its road safety initiative in India, the 'Nissan Safety Driving Forum’. The activities were held over two days in Mumbai, and were aimed at showcasing the benefits of safety equipment on cars.
There were static displays explaining safety features like lane departure warning, brake assist and ABS. Apart from these, two simulators were also on hand. One showed participants the benefits of seat belts by turning a Nissan Micra upside down with passengers seated inside, while the other simulated the forces experienced by passengers in case of a collision.
Announcing the launch, Mr. Takayuki Ishida, Managing Director & CEO, Nissan Motor India Pvt. Ltd, said, "The growing number of cars on Indian roads has also resulted in increased number of accidents. Nissan as an automobile manufacturer understands its social responsibility and strongly believes that "Safety begins with ME." The Nissan Safety Driving Forum has been formed to educate drivers, co-passengers as well as other road users on safety practices with a focus on reducing road accidents.”