When Honda showcased the new NSX and Civic Type-R at the Geneva motor show, questions were raised whether the carmaker had decided to change its design philosophy for future models.
However Honda chief operating officer Testsuo Iwamura was quick to quell the rumours.
"Our styling principles have been about achieving maximum space for the driver and passengers, while trying to create powertrains that can sit in the minimum space," he said. "Above all, our focus is on good visibility for anyone in the car.”
He went on to say that although other manufacturers are going to the extremes to create sharp, dynamic styling, Honda will stick to its current principle of prioritising practicality over head turning looks.
“We are not shifting direction up, down or sideways. Our design is accepted by our customers and we will stick to those principles," he said.