At a time when the print medium is supposedly in decline, Autocar India bucks the trend, posting its highest ever readership figures. Autocar continues its reign at the top of the IRS readership list in its segment and remains the most-read automotive magazine in the country.
According to the latest report from the Indian Readership Survey (IRS2011 Q4), Autocar India was at 2,85,000 readers per month in the quarter gone by. That amounts to a full 18,000 readers – or 6.74 percent – more than what was achieved in the quarter prior to it. That’s more new readers than any other auto magazine has managed, and more than double the readership of the next magazine on the list.