Audi continued with its upward sales trajectory as the carmaker clocked 5,551 units sold from January to July, 2013, which is a 19 percent growth over January to July, 2012 (4680 cars). The company sold 705 cars during July 2013, representing a four percent growth over July 2012 (680 cars).
“The first half of the year was truly successful for us as our focussed growth strategy enabled us to continue positive growth even as the market remained under pressure. The second half of the year has again started off on a good note, however we did not show our full potential due to some supply constraints, but we are confident of maintaining growth despite a price hike across models. We are consolidating our leadership on a solid foundation of clear customer promise, expanded product offering and strengthened dealership network,” said Michael Perschke, head, Audi India.
Audi recently announced the launch of the new RS 5 coupé and the arrival of the Audi S6 saloon in India. “In the first half of the year we introduced the new Audi Q5, the new Audi R8, the 2.0 TFSI variant for the Audi Q3, the Audi R8 V10 plus and the Special Edition Audi A6. We recently added the new Audi RS5 Coupé and Audi S6 in our product portfolio as part of the sporty pillar of the Audi 2014 Autumn Collection. The Audi Sporty line was displayed during Delhi Couture Week from 31st July to 4th August. All these launches have further strengthened our product offering which is a key part of our growth strategy. We are well on track to achieve our annual target of 20 percent growth for 2013,” added Michael Perschke.