Audi India has announced a price hike of about three percent across its range in the country. The carmaker has said that the price rise is to offset constant fluctuation in forex rate that has led to an increase in its operational costs, and the constant slowdown in the industry. The hike will be effective from May 1st.
“While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs,” Joe King, Head, Audi India said.
Audi sold 1,104 cars in March this year, highest number of units for the carmaker in a month, and recorded an 18 percent growth year on year. Audi also clocked a sale of 2,740 units in the Jan-March quarter. It sold 10,126 units in the financial year 2014.