While Mercedes-Benz does have quite a range of cars on offer in India, its models from the entry-level up – A-class and B-class – are proving to be the biggest attractors of new customers.
"More than every second A-class customer is a new customer for the brand," says Eberherd Kern, MD and CEO, Mercedes-Benz. According to Kern, the A-class and B-class account for 20 percent of the carmaker's sales here. Both these entry-level models are also helping change consumers' perception of the brand. Mercedes-Benz has been trying to portray a more "sporty and youthful" image.
"Both focus on the new design language like we see in the new E-class and the new S-class," says Kern.
This popularity for the A and B-class will see the carmaker start assembling these two cars here in the future. Currently, the manufacturer assembles the C-class, E-class, ML 350, GL 350 and S-class here.