Yamaha discloses scooter strategy

    Deepika Padukone signed on as brand ambassador for upcoming Ray scooter.

    Published On Jul 23, 2012 06:53:00 PM

    9,945 Views

    India Yamaha Motor has signed up Bollywood actress Deepika Padukone as a fitting brand ambassador for their first ever Indian scooter, named the Ray, while disclosing their marketing strategy in days to come. Replicating its motorcycle strategy, Yamaha is all set to enter the Indian scooter market with the up-market Ray targeting ladies under 24 years old, while other less exciting scooters are slated for later introduction. As planned, the Ray shall launch in time for the Indian festive season around September 2012.

    The Ray deploys telescopic front fork suspension, still a luxury on Indian scooters, with a more standard, single hydraulic damper at the rear. Its wide, clear lens headlamp and turn indicators are housed in a smart, raked front apron. Its analogue twin pod instruments house a speedometer, odometer and fuel gauge apart from all the usual warning lights. Although a glove box is missing, there’s a small storage cubby in the front. Other features include a two-tone seat, stylish grab bar and an edgy tail-lamp cluster. The Ray presently displayed uses drum brakes front and rear.

    Yamaha has its sights set on domestic sales of over four lakh two-wheelers, with growth of 25 percent in 2012. Meanwhile, the Japanese giant also has plans to achieve an 18 percent share in the 150cc motorcycle segment.

     

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.48%

    Yes, but only if there is increased performance

     

    44.32%

    No, it's just a gimmick to increase the price

     

    29.33%

    It doesn't always work; just look at Tata JTP

     

    7.88%

    Total Votes : 1548
    Sign up for our newsletter

    Get all the latest updates from the automobile universe