'Harley-Davidson to eventually go fully electric': CEO Jochen Zeitz

    The LiveWire line-up is set to expand soon with the arrival of two brand-new model ranges.

    Published On Jan 18, 2023 01:59:00 PM


    Harley-Davidson will only make electric bikes in the future.
    Listen to this Article

    No one is immune to the electrified future, not even a storied brand such as Harley-Davidson. The CEO of the company, Jochen Zeitz has revealed that Harley-Davidson has embarked upon a long-term transition to an entirely electric future but it is still a while away.

    1. LiveWire sub-brand to spawn two new model ranges
    2. HD electrification completion still some time away

    Harley-Davidson’s electrified future: details

    When speaking of Harley-Davidson, a long, low, big V-Twin powered cruiser is what typically comes to mind. While the company has had more diverse additions to its line-up in the form of the new Nightster, Sportster S and Pan America 1250 in recent years, its core is still rooted in large-capacity, air-cooled, V-Twin cruisers.

    With the CEO confirming that Harley-Davidson will one day make only electric bikes, it is all but certain that the V-Twins (both air-cooled and liquid-cooled) will cease to exist. But, that’s not anytime in the foreseeable future; rather, this statement outlines its plans over the next few decades.

    Currently, Harley sells its e-bikes through the LiveWire sub-brand and its line-up currently comprises the One and the upcoming S2 Del Mar, which will go on sale in the coming months. In the near future, there will be more additions to this line-up, including – but not limited to – the S3 range of more accessible lightweight e-bikes, developed in conjunction with KYMCO. They will also introduce the S4 range of larger e-bikes, rumoured to mimic the style of the cruisers Harley-Davidson is so famous for.


    Copyright (c) Autocar India. All rights reserved.



    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    The Mahindra XUV 300 facelift will be called the XUV 3XO. Should more brands rename models for facelifts?

    Yes, it could give new life to a slow-selling car



    Yes, but only if there are significant changes



    No, it's confusing and dilutes the brand name



    No difference, the product speaks for itself



    Total Votes : 854
    Sign up for our newsletter

    Get all the latest updates from the automobile universe