For Yamaha, Ray shines brightest during diwali

    Yamaha’s first scooter for India, the Ray, accounts for 35 percent of its sales during festive season.

    Published On Nov 15, 2012 09:43:00 PM

    11,106 Views

    The last three days of the festive season brought good tidings for India Yamaha Motors (IYM) with the Ray scooter accounting for about 35 percent of its total sales of 10,000 units.

    For the Ray's marketing campaign which started November 1, IYM had roped in six young women to travel on the scooters across schools, colleges, malls and shopping complexes for nine days.

    Overall, the Ray scooter has registered billings of about 25,000 units since its launch in September with about 18,000 to 20,000 being retailed. The rest are in the process of being despatched to the 400 odd dealerships.

    While September witnessed billings of 4,000 units for the Ray, October saw bookings for 12,000 units and the rest were accounted for in November. Around 60 percent of the customer profile comprises women.

    The Ray competes with the likes of Honda Activa, TVS Pep and Hero Pleasure.

     

     

     

     

     

    Copyright (c) Autocar India. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Bike Price

    Poll of the month

    The Creta will be the third Hyundai N-Line model in India. Should more mass-market brands have sporty sub-brands?

    Yes, it's something special for enthusiasts

     

    18.44%

    Yes, but only if there is increased performance

     

    44.29%

    No, it's just a gimmick to increase the price

     

    29.42%

    It doesn't always work; just look at Tata JTP

     

    7.86%

    Total Votes : 1540
    Sign up for our newsletter

    Get all the latest updates from the automobile universe