Ducati closed 2019 on a positive note, albeit only with a minimal rise in its year-on-year sales. With 53,183 units (2018: 53,004) delivered to customers all over the world, year-on-year growth was just 0.33 percent. But sales remained above 50,000 units for the fifth consecutive year, confirming the positive signs of the market which, in the above 500cc segment, recorded a global growth of 1.4 percent.
The turnover, at the end of 2019, reached 716 million euros / Rs 5,919 crore (2018: 699 million euros) with growth of 2.4 percent, an operating profit of 52 million euros / Rs 430 crore (2018: 49 million euros) and an operating margin of 7.2 percent, against the 7 percent the Borgo Panigale manufacturer achieved last year.
Particularly significant is the turnover per bike figure, which at about 13,500 euros (Rs 11.16 lakh), represents the highest value in the history of the company, clearly indicating the evolutionary trend of the range of products offered towards the highest and premium part of the market.
The Ducati Panigale and Multistrada have been the high-sellers last year. The Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25 percent, while due to the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of Ducati motorcycle sold since entering the market in 2003.
Ducati Motor Holding has a total of 1,655 employees. The sales network of the Borgo Panigale motorcycle manufacturer includes 720 dealers and service points in over 90 countries including India.
Azaman Chothia
Vishal Venugopal
