Honda CBR 250R has been crowned the India Design Mark (I Mark), awarded by the India Design Council.
The India Design Mark (I Mark) awards programme was organised with the cooperation of the Japan Institute of Design Promotion, organisers of Japan’s Good Design Award (G Mark), and preparations began in 2010. Adopting the same high standards as its Japanese equivalent, the submissions and judging for the first edition of the India Design Mark Awards was completed recently and the winners were announced.
The India Design Council is affiliated with India’s Ministry of Commerce & Industry and is made up of eminent people in academia, design and industry organisations. The India Design Mark communicates the inherent value proposition of CBR 250R and hence acts as a Brand extension.
Speaking on this achievement, Keita Muramatsu, president and CEO, HMSI said, “We at Honda, are delighted to win the India Design Mark for CBR 250R. With 20 prestigious awards, CBR 250R is India’s Most Awarded Motorcycle in 2012. As the highest design recognition from Indian Government through I-mark, this only re-affirms customers’ appreciation of Honda’s dedicated efforts in field of designing products high on innovation and catapults India as a high quality global manufacturing base for the world.”