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Bajaj DTS-i sales cross 10 million

30th Nov 2011 6:53 pm

Bajaj sales of bikes based on its DTS-i platform has helped it reach this landmark figure

Bajaj Auto crossed a record 10-million-unit sales of bikes based on its DTS-i platform. The technology was first introduced by the company on its Pulsar brand in 2003 and is now incorporated in the Discover portfolio as well.

Commenting on the occasion, K Srinivas, president Motorcycle Business at Bajaj Auto said, “This technology has contributed substantially to our leadership in the sports segment and also in creating a differentiated offering in the commuter segment. At a time when fuel prices are skyrocketing, our DTS-i technology has proved extremely beneficial to our customers.”

Bajaj earlier announced that it will unveil its new range of Pulsars in early December 2011 and that the all-new range will come with technology better than the current DTS-i. Many of these technologies will also be adapted in the Discover range in the future.

Bajaj's Pulsar is also celebrating 10 years in the Indian market since its launch in November 2001.

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