TVS has ramped up its efforts to increase and improve its global presence by forging a partnership for expansion in Central America. TVS has forged an alliance with MASESA (Mayor Servicios Socieda Anonima), a Guatemalan company that specialises in commercialising two- and three-wheelers in the region.
MASESA will help TVS set up retail and service operations in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. MASESA’s team will help TVS build support infrastructure that is critical to the brand’s growth in the region. The first phase of this alliance will involve the setting up of five retail showrooms in the region, with integrated parts and service centres. Additionally, TVS products will also be sold through the 500 dealers that MASESA has in the region.
The following range of TVS products will be marketed in Central America:
Motorcycles: Star HLX 100/125, Sport 100 ES, Phoenix 125, Stryker 125, Max 125 (from the Indonesian market) and Apache RTR 160/180/200.
Scooters: Scooty Zest 110, Wego 110 and Neo 110 (from the Indonesian market).
Three-wheelers: King DLX