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Sponsored feature: Out of the world

3rd Sep 2015 5:22 pm

Sponsored feature: It takes a global citizen to really appreciate the multi-faceted new Hyundai 4S Fluidic Verna, and put it through its paces.


When the world is your playground, you have no patience with second best. In today’s competitive connected world, it is no longer enough to look over your shoulder; you have to look beyond the horizon. The new world is dismantling the rigid old cubicles of hierarchy and giving way to a seamless integration of work and play. Welcome to the new world of the new Hyundai 4S Fluidic Verna. The world sedan.

Raj, Sabina and Tanya grew up in different corners of this world, speaking different languages, believing different gods. But what binds them together is a belief, a value, a passion; to change the game, change the rules and change the world. They are entrepreneurs sans borders. But it all begins with discovering the world, to discover yourself. Cape Town, Beijing, Shanghai, London, Hong Kong, Berlin, Milan. They are the global citizens of a new age whose home is wherever the sun sets, and office is only an internet connection.

It was destiny that brought the three friends together, but it was choice that drove them to India. A land pregnant with promise and opportunities, a country seeped in beauty and knowledge, a nation shaping the future without sacrificing its past. And their vehicle of discovery is the new Hyundai 4S Fluidic Verna.
What’s the 4S in the nomenclature? These are the 4S the new Hyundai Verna has been designed around. Style. Sophistication. Speed. Safety.

Are they surprised to find the Hyundai, one of India’s favourite cars? No. What has found resonance across the world holds true here. And the simple fact of the matter is, it’s a beautifully stylish car. Look at the matrix of curves, lines, planes and proportions, you’ll discover a design that evokes emotions rather than just stun you with antiseptic rules of design. The squat stance of a pugilist with the lithe grace of a catwalk diva and the curves of a pin-up model. Sabina thinks it’s been designed at some Italian fashion house rather than some automobile design studio. In fact, she rues that at a party, while she can flaunt her designer clothes and shoes, her most prized fashion accessory is sitting outside
in the parking lot.

If you have a need for speed, all you have to do is thumb the starter button of the new Verna. The car’s powerful performance is not just to exhilarate you from zero to 100kph in seconds, which the new Verna does beautifully. The purpose of power is to get you out of harm’s way as quickly as modern engineering can make possible. So, whichever engine you choose to power your new Verna ( and Hyundai offers four engine options), you’ll be happy to know that you will never be in deficit. While the top-line 128PS 1.6-litre CRDi motor has enough torque to beat a team of elephants in tug-of-war, the 1.4-litre Gamma motor is more frugal than a camel when it comes to imbibing liquids.

While the friends love nothing better than getting behind the wheel of the new Verna and stitching together the winding roads, there is something more important that they care about. Their home, planet Earth. Fortunately for these world citizens, the engines have been designed to be environmentally friendly. If you are particular about not polluting your home planet, the new Verna ticks this box loud and clear.

However good an engine is, you need a good transmission system to harness the power of the motor most efficiently and effectively. The new Verna gives you an option of not just one, but two transmission systems. A manual transmission system for those who want to redline through every gear. And an H-Matic automatic transmission for those who have to negotiate heavy traffic and prefer the convenience of the auto ’box.

The geek in Raj is happiest tinkering with technology. Yet, in spite of his understanding of mathematics and physics, he is gobsmacked at the sophistication of the technology in the new Verna. While he can logically understand the science behind the intelligent smart key, the delight of a keyless ignition or press-button unlock is something that no equation can create. Or the convenience of a multi-function steering wheel that gives him control over the Bluetooth-enabled phone and audio system without taking his hand off the steering. Or the automatic air-conditioning system that also features a cluster Ioniser. It’s a long list of features that include anti-pinch power windows, rear parking assist system, a two-din audio system with 1GB memory, electro-chromic mirror, rain sensing wipers, AUX and USB ports and a whole lot more. Plus, the engineering that ensures a smooth and quiet cabin experience, along with a plush, supple ride. The sophistication in the car is not in the technology alone, but the design of the interiors. Sweeping curves, the finest materials and a pleasing palette of colours create a cabin that whispers good taste rather than scream ostentatious snobbery.

While being globe-trotting entrepreneurs is not a way of life for the risk averse, Tanya refuses to take any risk when she is on the road. And with India’s alarming statistics, it is indeed a very good idea. That’s why she opts for the six-airbag system in the new Verna that creates a safety cushion around the passengers in case of an impact. Plus, the assurance of anti-lock braking system, standard across all variants, that enables her to maintain directional control even under hard braking on wet and slippery roads. And the impact sensing door unlock that automatically unlocks in case of a collision. The new Hyundai Verna integrates an array of active and passive safety systems to keep you and your loved ones safe on the road.

It doesn’t matter what language you speak, which god you believe in or what your gender is. It doesn’t matter if you are a CEO or a white collar worker. It doesn’t matter if you live in Detroit, Dublin or Delhi. What matters is your family and friends. The bond of love that strings you together. It is a bond that Hyundai understands. That’s why Hyundai cars are designed and built to make your life better. And the new Hyundai 4S Fluidic Verna is a fine example of how Hyundai does this. A world sedan, designed and built not for faceless customers but for the individual, for you and me.

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