Is it a good time to buy a Ford Endeavour?

Keeping in mind the joint venture between Ford and Mahindra, is it a good time to buy an Endeavour?

Published On Dec 27, 2019 02:00:00 PM

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We were planning to buy the Endeavour but are now in doubt due to news that says Ford will exit India but will be in a joint venture with Mahindra. Does it mean that the Ford cars will be serviced at Mahindra dealerships? Considering this development, is it a good idea to buy a Ford car now?

Varun Jain, via email

AAA - There is a misconception that Ford is leaving India. On the contrary, the tie-up with Mahindra now allows Ford to share investment on new products with the former. In a way, that puts them in a stronger position than before. There is a strong product pipeline from Ford that includes a wide range of SUVs, including a BS6-upgraded Endeavour. In fact, now would be a good time to buy the new Endeavour as Ford will be keen to liquidate their BS4 stocks, which could get you a good discount.

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