Is it a good time to buy a Ford Endeavour?
27th Dec 2019 2:00 pm
Keeping in mind the joint venture between Ford and Mahindra, is it a good time to buy an Endeavour?
We were planning to buy the Endeavour but are now in doubt due to news that says Ford will exit India but will be in a joint venture with Mahindra. Does it mean that the Ford cars will be serviced at Mahindra dealerships? Considering this development, is it a good idea to buy a Ford car now?
Varun Jain, via email
AAA - There is a misconception that Ford is leaving India. On the contrary, the tie-up with Mahindra now allows Ford to share investment on new products with the former. In a way, that puts them in a stronger position than before. There is a strong product pipeline from Ford that includes a wide range of SUVs, including a BS6-upgraded Endeavour. In fact, now would be a good time to buy the new Endeavour as Ford will be keen to liquidate their BS4 stocks, which could get you a good discount.