Citroen has made an overly cautious start and hence hasn’t invested much in brand building.
Published on Dec 30, 2023 10:00:00 AM
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I am planning to buy the new Shine variant of the Citroën C3 Turbo, but had certain doubts: Citroën’s long-term commitment to the Indian market, its cost worthiness, its service costs, and overall reliability. Please also suggest the best tyre size to upgrade to.
Subramanian R, Bengaluru
Autocar India says: We can understand your doubts about Citroën’s long-term commitment to India because the French brand hasn’t invested in building its brand or creating awareness to give customers confidence of its commitment. However, Citroën does have a long-term view of India and its strategy is to grow organically and profitably, which means having tight cost controls. The C3 Shine variant is expensive and is nowhere near as well-equipped as a premium hatch. However, the C3 Turbo is a nice car to drive thanks to a combination of the best 1.2 turbo-petrol in the market, the most comfortable ride and plush seats. These attributes make the C3 worth looking at.
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