Mahindra First Choice registers 30 percent growth in FY14

Mahindra First Choice Wheels, Mahindra & Mahindra’s multi-brand used car arm has announced a growth of 30 percent in online vehicle sales through its eDiig platform in Financial Year 2014 as compared to the last financial year. The eDiig platform (www.ediig .com) is an online B2B marketplace for buying and selling of automobiles. The company managed to sell 55,000 cars online in financial year 2014.

Mahindra First Choice Wheels has attributed the launch of its new product, Autoinspekt, a physical evaluation tool for used cars, for its growth in financial year 2014. Autoinspekt is used to help customers “determine the condition, quality and the value of their vehicles, which is generated after physical inspection,” Dr Nagendra Palle, CEO, Mahindra First Choice Wheels Ltd said. The company has already used Autoinspekt to evaluate nearly 40,000 vehicles since its launch. Autoinspekt covers 53 parameters across eight vehicle systems of the car.

“The launch and success of the Autoinspekt product is consistent with our long term strategy of building a strong used behicle ecosystem using a hybrid (online/offline) approach,” Palle added.