A crucial gap in Hyundai’s vast model range, between the hugely popular Creta and the flagship Santa Fe, was plugged with the launch of the Tucson. It also marked the return of the model to India after a gap of six years. Back in 2005, Hyundai introduced the first-generation Tucson, but it failed to find success, despite being the only diesel soft-roader around. Probably smarting from that failure, Hyundai didn’t bring in the second-generation model. Back then, the Tucson was costlier than the CR-V, and the Hyundai badge didn’t carry the same weight as a Honda. However, times have changed now, and how. The Hyundai brand is stronger than it’s ever been and SUVs are all the rage in our market. Also, with the success of the Creta, Hyundai is seen as a credible SUV manufacturer. So, there couldn’t have been a better time to bring back the Tucson. But will Hyundai’s mid-size premium SUV get traction this time around?
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Issue: 213 | Autocar India: May 2017
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