Tata Motors has launched its latest marketing campaign, ‘Nano: Art in Motion’. As part of this campaign, artists will use the Tata Nano as a canvas to paint the car in bright colours. The first car will be painted by artists Sangeeta Babani and Anil Dingankar, an upcoming artist, from September 14 - September 16 at High Street Phoenix in Mumbai.
Once painted, this transformed Nano will tour the city during the upcoming Ganesh Chaturthi festival, visiting pandals, orphanages and schools along the way.
Fans of the hatchback can also be a part of this campaign by registering for the ‘Catch the Art Nano’ contest on the Tata Nano’s Facebook fan page. Participants will be required to upload a photo of the ‘Art Nano’ taken during its tour of the city, and the fan with the best picture of the car will be selected for a special visit by the transformed Nano.
Issue: 184 | Autocar India: December 2014
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