Tata Motors has launched its latest marketing campaign, ‘Nano: Art in Motion’. As part of this campaign, artists will use the Tata Nano as a canvas to paint the car in bright colours. The first car will be painted by artists Sangeeta Babani and Anil Dingankar, an upcoming artist, from September 14 - September 16 at High Street Phoenix in Mumbai.
Once painted, this transformed Nano will tour the city during the upcoming Ganesh Chaturthi festival, visiting pandals, orphanages and schools along the way.
Fans of the hatchback can also be a part of this campaign by registering for the ‘Catch the Art Nano’ contest on the Tata Nano’s Facebook fan page. Participants will be required to upload a photo of the ‘Art Nano’ taken during its tour of the city, and the fan with the best picture of the car will be selected for a special visit by the transformed Nano.
Issue: 212 | Autocar India: April 2017
Access member only content, take part in discussions with comments on blogs, news and reviews and receive all the latest news and reviews straight to your inbox. Join now for free.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can start posting.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain @autocarindia.com to your white-listed senders.