Royal Enfield launches online store

Royal Enfield has launched its online store that retails a variety of official safety gear, including helmets, gloves, shoes and buffs. The brand also retails Royal Enfield apparel such as shirts, jackets and trousers. All the products are priced reasonably, including the AGV helmets that are especially made for Royal Enfield.

Royal Enfield says that the inspiration for the artwork of its clothing and apparel range was provided by two main sources. One, ‘Dispatch rider’, a rider who, during the World War, relayed information between the ground forces and the headquarters. The 'Dispatch rider' had to be covertly dressed, and would sometimes spend days and nights through varying weather conditions. The second inspiration is the exciting café racing culture of the 1960s: the dress code and lifestyle can be seen across Royal Enfield's stylish official apparel.

The e-store will only accept online transactions via debit or credit card and internet banking. The store can be accessed at - http://store.royalenfield.com/