Royal Enfield announces a new non-extreme ride format called Scramble

Royal Enfield’s already extensive events calendar just got a bit more crowded with the introduction of ‘Scramble’, a new non-extreme ride format. Targeted at adventure riding enthusiasts, it will blend exploration and adventure riding with competition and community riding.

The first instalment of Scramble will take place from June 14 to 18, 2017, in Shimla, Himachal Pradesh. Participants of the four-day event will be given new challenges every day; challenges will consist of obstacles and choices based on game theory and will have separate points in a time-speed-distance format. Participants have to take part in teams of two, with separate categories for men and women.

According to Rudratej Singh, president, Royal Enfield, “Through our several rides and community initiatives at Royal Enfield, we are constantly nudging our customers to increase their participation in the active pursuit of exploration. With this purpose in our minds, we have introduced Scramble. It is our first non-extreme competitive ride format for our ever growing adventure loving motorcycle community. Strengthening our association with adventure motorcycling, Scramble promises to be a lot of fun especially for participants riding the Himalayan.”