Piaggio's new Vespa scooter revealed

Will be positioned as a premium lifestyle product. To have 50 dealerships in India by end of 2012.

Piaggio Vehicles, the wholly owned Indian subsidiary of the Piaggio Group of Italy, unveiled the iconic Vespa at the Expo. Since its launch in 1946 as the world’s first scooter, the Vespa is present today in over 100 countries with over 17 million units sold.

With its entry into the Indian market, Piaggio plans to create a premium segment for the Vespa brand, positioning it as a lifestyle product with its very own Vespa Club.

Unveiling the Vespa, Ravi Chopra, chairman and managing director of Piaggio Vehicles, said, “Our foray into the Indian market activates a whole new segment of style and fashion-conscious consumers who are looking for a premium lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years.”

Piaggio India has set up a modern manufacturing plant at Baramati for production of the Vespa. The plant has an initial capacity of 1,50,000 units. The company plans to launch the 125cc scooter in March, 2012, in five colours, and will initially make it available in 35 key cities.

While the Vespa brand will have 50 dealerships in India by end-2012, there will also five superbike dealerships by the end of the year. Piaggio might also consider introducing the Moto Guzzi 1200 Norge GT as a CBU in the coming months depending on the response the product gets at the Expo.

Piaggio currently has four two-wheelers available as CBUs at its Pune showroom - the Aprilia RSV4, Tuono, Mana, and Dorsoduro.

 

 

 

 

 

 

 

 

Copyright (c) Autocar India. All rights reserved.
See more about:  vespa, scooters, piaggio, auto, expo, auto, expo
Drives of the all-new Fortuner and Tucson, an exhaustive spare parts prices survey, an S90 vs rivals mega luxury car comparison and a lot more inside!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
Mercedes-AMG C 43 India launch on Dec 14
The car will be powered by a 3.0-litre twin-turbo V6, good for 370hp and 570...
1 hour ago   1 picture
Nissan opens high performance centre for GT-Rs
State-of-the-art exclusive outlet to sell, service all GT-Rs, Nissan's...
1 hour ago   1 picture
Volvo well-placed to be world leader in autonomous cabin design
Prioritising overall passenger comfort, rather than focusing on...
1 hour ago   1 picture
Kawasaki W800 likely for India
The Triumph Bonneville rival could be imported as a CBU at an estimated Rs...
2 hours ago   1 picture
Updated Renault Lodgy Stepway launched at Rs 9.43 lakh
The Lodgy Stepway is now available with both the 85hp and 110hp diesel...
3 hours ago   1 picture

Autocar Magazine

Issue: 208 | Autocar India: December 2016

Drives of the all-new Fortuner and Tucson, an exhaustive spare parts prices survey, an S90 vs rivals mega luxury car comparison and a lot more inside!
Autocar Magazine
Latest Poll
What do you think the Tata Hexa is?



or View results
SUV
  22%
 
MPV
  48%
 
Crossover
  30%
TOTAL VOTES: 3172

Vote now
Is the Hyundai Tucson worth the money?


or View results
Yes, it’s sophisticated and packs a lot of equipment.
  25%
 
No, you can buy larger 7-seater SUV’s for similar money.
  75%
TOTAL VOTES: 926

Vote now
View previous Polls »