Piaggio's new Vespa scooter revealed

Will be positioned as a premium lifestyle product. To have 50 dealerships in India by end of 2012.

Piaggio Vehicles, the wholly owned Indian subsidiary of the Piaggio Group of Italy, unveiled the iconic Vespa at the Expo. Since its launch in 1946 as the world’s first scooter, the Vespa is present today in over 100 countries with over 17 million units sold.

With its entry into the Indian market, Piaggio plans to create a premium segment for the Vespa brand, positioning it as a lifestyle product with its very own Vespa Club.

Unveiling the Vespa, Ravi Chopra, chairman and managing director of Piaggio Vehicles, said, “Our foray into the Indian market activates a whole new segment of style and fashion-conscious consumers who are looking for a premium lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years.”

Piaggio India has set up a modern manufacturing plant at Baramati for production of the Vespa. The plant has an initial capacity of 1,50,000 units. The company plans to launch the 125cc scooter in March, 2012, in five colours, and will initially make it available in 35 key cities.

While the Vespa brand will have 50 dealerships in India by end-2012, there will also five superbike dealerships by the end of the year. Piaggio might also consider introducing the Moto Guzzi 1200 Norge GT as a CBU in the coming months depending on the response the product gets at the Expo.

Piaggio currently has four two-wheelers available as CBUs at its Pune showroom - the Aprilia RSV4, Tuono, Mana, and Dorsoduro.

 

 

 

 

 

 

 

 

Copyright (c) Autocar India. All rights reserved.
See more about:  vespa, scooters, piaggio, auto, expo, auto, expo
With a whole lot of new cars being launched just around the corner, there’s a lot to be excited about in the coming months. Read our annual rundown of the most exciting cars worth waiting for.
What's in this issue?

comments powered by Disqus

Piaggio's new Vespa scooter revealed

notSet

Most Read
Latest News
You don’t get so many chances to be in F1 anymore: Verstappen
Max Verstappen turns 17 today, and will make his Formula 1 debut in Free...
14 minutes ago   1 picture
New McLaren 625C revealed
Specifically for Asian markets, this toned-down version of the 650S makes...
1 hour ago   1 picture
Maruti to recall 69,555 cars
First-generation Maruti Swift, Dzire and Ritz models called in to fix...
4 hours ago   3 pictures
Hyundai announces special roadside assistance program
Hyundai has announced a special 24x7 roadside assistance program for...
7 hours ago   1 picture
Mercedes GLA launched at Rs 32.75 lakh
The GLA 200 is powered by a 181bhp 2.0-litre turbocharged petrol engine ,...
8 hours ago   4 pictures

Autocar Magazine

Issue: 182 | October 2014

With a whole lot of new cars being launched just around the corner, there’s a lot to be excited about in the coming months. Read our annual rundown of the most exciting cars worth waiting for.
Autocar Magazine
Latest Poll
Does brand Maruti Suzuki finally have the appeal to take on Honda's City with the Ciaz?


or View results
Yes
  49%
 
No
  51%
TOTAL VOTES: 1322

Vote now
View previous Polls »