Also read: Mahindra KUV100 launched at Rs 4.42 lakh
Mahindra & Mahindra (M&M) has released the first official pictures of the all-new KUV100, earlier codenamed the S101. The KUV100, pronounced as ‘one double oh’ in keeping with M&M’s tradition of christening its cars with names that end with an O, is a compact SUV which, as the numeric ‘100’ suggests, sits below the TUV300 in M&M’s portfolio.
The KUV100 is the smallest and most affordable SUV M&M has ever made, and is a big leap of faith by the company into the ultra-competitive hatchback segment. The KUV100 will be directly pitted against giants like the Suzuki Swift and Hyundai Grand i10 and M&M has ambitions of stealing market share from these segment leaders. It’s a tall order no doubt but M&M is banking on the fact that the KUV100’s crossover design will be the differentiator and help it stand out in a sea of conventional hatchbacks.
In fact, the KUV100’s design is anything but conventional and it’s guaranteed to stand out in the parking lot. However, M&M’s designers who don’t believe that less is more, have once again gone overboard with the styling. There’s a mishmash of design elements and excessive detailing which makes the KUV100 look a bit kitsch.
The nose has many layers and the pinched grille seems to have been inspired by the Range Rover Evoque. In fact, there’s a bit of Nissan Juke as well. The tough-looking skid plate lends to the KUV100’s SUV credentials but the talking point will be the very striking pair of headlights with LEDs that stretch back almost to the A-pillar.
Our editor has been writing about cars for over 30 years. He has driven everything on wheels from a 65-ton battle tank to a Formula 1 car and still can’t get enough. His dream is to drive from the Autocar UK office to Autocar India HQ.
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Issue: 213 | Autocar India: May 2017
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