Mahindra bets big on KUV100

Mahindra anticipates huge demand for KUV100; to increase production capacity at Chakan plant.

Mahindra & Mahindra (M&M) launched its first petrol-engined model – the all-new KUV100 – on January 15, 2016. The launch comes exactly a month after the government imposed a temporary ban on the registration and sale of cars and SUVs with diesel engines above 2,000cc. The ban severely affects M&M which, until now, had only a diesel-engined product portfolio. The KUV100 can be seen as the company’s first move in its petrol strategy.
 
Dubbing it “as a new inflection point in the history of M&M”, Anand Mahindra, chairman of the Mahindra Group said that the KUV100’s launch is probably bigger than the launch of the game-changing Scorpio introduced in 2002. Designed and developed at the Mahindra Research Valley in Chennai, the sub-four-metre KUV100 fits more in the premium hatchback segment than in the compact SUV segment, largely due to its pricing strategy. In India, the KUV100 will go up against established hatchbacks such as the Hyundai Grand i10 and the Swift.
 
Given that each of these models consistently clock sales of more than 10,000 units a month, the KUV100 does seem to have a lot to do. However, what could work in its favour is the distinct crossover design and highly competitive price tag. The KUV100 has seven variants on offer – K2, K2+, K4, K4+,K6, K6+ and the top-spec K8. Prices for the petrol variants start at Rs 4.42 lakh and go up to Rs 5.91 lakh for the top-spec model. The base diesel is priced at Rs 5.22 lakh, going up to Rs 6.76 lakh (All prices ex-showroom, Pune).
 
We’ve exclusively driven the third-gen Maruti Swift, compared the Dzire with all its compact sedan rivals, and tested the all-new Volvo XC60. That and lots more in the July 2017 issue!
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Autocar Magazine

Issue: 215 | Autocar India: July 2017

We’ve exclusively driven the third-gen Maruti Swift, compared the Dzire with all its compact sedan rivals, and tested the all-new Volvo XC60. That and lots more in the July 2017 issue!
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