Jaguar to build 3-series rival

Jaguar's global boss hints that baby saloon will take priority over upcoming crossover.

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Jaguar to build 3-series rival

Previous-generation Jaguar X-Type

A smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted.

"Even though the SUV market is growing, the saloon market is still twice the size, especially in the US," said Hallmark. "A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that.
 
"You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4."
 
Hallmark also pointed out the "successful strategy" the likes of BMW, Audi and Mercedes had made of expanding the appeal and profitability of their staple saloon line-ups with coupe, cabriolet and estate variants, as well as a wide range of powertrains. "You have got to be flexible in that segment," he added.
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See more about:  jaguar, bmw, 3series, audi, a4
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Previous-generation Jaguar X-Type
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Autocar Magazine

Issue: 184 | Autocar India: December 2014

India’s first proper sportscar, the DC Avanti, driven, the new Mini Cooper D road tested, a pair of exciting new Marutis and a whole lot more, in this month’s issue.
Autocar Magazine
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