Hyundai launches N performance brand

Hyundai N to become Korean firm's performance sub-brand; range of new performance and WRC cars to follow

Hyundai will launch a series of high performance road cars under a new sub-brand, called N.
 
The name has been chosen in reference to the firm's Korean base, in Namyang, Korea. The N brand will be based in Alzenau, near Frankfurt, which also acts as the base for Hyundai's WRC team.
 
The first road car to bear the branding will be the 2014 WRC vehicle, which is based on the Hyundai i20 and will start competing in the Monte Carlo rally next month. 
 
A range of new performance cars will also become part of the sub-brand. It is unclear whether these will be new vehicles or if Hyundai will choose to modify existing models.
 
Speaking at a media event in Frankfurt, Hyundai motorsport president Gyoo-Heon Choi said: "This is the start of a new chapter in Hyundai's history, one that we expect to have a positive impact on our brand around the globe."
 
Michel Nandan, Hyundai Motorsport team principal said: "We will communicate more about N next year. The idea is to use the connection between the research and development centre in Namyang and the motorsport division in Alzenau, Germany, to put all the engineering capability into special car models".
Copyright (c) Autocar UK. All rights reserved.
Our reviews of the Tata Tigor, the Honda WR-V, the Audi A5 Cabriolet, comparison of the Audi A4 diesel and its rivals and plenty more await you inside.
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
Petronas launches Sprinta motorcycle lubricant in India
Equipped with UltraFlex technology, the lubricant aims to reduce the rattle...
6 hours ago   1 picture
BMW Chennai plant completes 10 years
The plant started operations on March 29, 2007, and has assembled 57,000...
7 hours ago   1 picture
Maruti Ciaz moves to Nexa from April 1, 2017
Ciaz will lose existing trim level nomenclature and follow Nexa naming...
8 hours ago   1 picture
BS-III ban deadline brings in big discounts
Manufacturers rush to clear stock of non-BSIV vehicles before March 31....
9 hours ago   1 picture
Isuzu MU-X India launch on May 11, 2017
The Isuzu MU-X will rival the Endeavour and the Fortuner; Likely to be...
10 hours ago   1 picture

Autocar Magazine

Issue: 212 | Autocar India: April 2017

Our reviews of the Tata Tigor, the Honda WR-V, the Audi A5 Cabriolet, comparison of the Audi A4 diesel and its rivals and plenty more await you inside.
Autocar Magazine
Latest Poll
What should Peugeot do with the Ambassador brand it acquired recently?




or View results
Revive the old car
  12%
 
Launch a new car with Amby's retro styling
  67%
 
Use the name for a low-cost brand
  4%
 
Nothing, Ambassador should have been left to the history books
  17%
TOTAL VOTES: 2524

Vote now
View previous Polls »