Hyundai launches N performance brand

Hyundai N to become Korean firm's performance sub-brand; range of new performance and WRC cars to follow

Hyundai will launch a series of high performance road cars under a new sub-brand, called N.
 
The name has been chosen in reference to the firm's Korean base, in Namyang, Korea. The N brand will be based in Alzenau, near Frankfurt, which also acts as the base for Hyundai's WRC team.
 
The first road car to bear the branding will be the 2014 WRC vehicle, which is based on the Hyundai i20 and will start competing in the Monte Carlo rally next month. 
 
A range of new performance cars will also become part of the sub-brand. It is unclear whether these will be new vehicles or if Hyundai will choose to modify existing models.
 
Speaking at a media event in Frankfurt, Hyundai motorsport president Gyoo-Heon Choi said: "This is the start of a new chapter in Hyundai's history, one that we expect to have a positive impact on our brand around the globe."
 
Michel Nandan, Hyundai Motorsport team principal said: "We will communicate more about N next year. The idea is to use the connection between the research and development centre in Namyang and the motorsport division in Alzenau, Germany, to put all the engineering capability into special car models".
Copyright (c) Autocar UK. All rights reserved.
If you’ve been bitten by the SUV bug, you’ll be happy to know there are loads of them headed our way, and soon. Read all about the Creta, S-Cross, BR-V, Fortuner and loads more in the August 2015 issue!
What's in this issue?

comments powered by Disqus

notSet

Most Read
Latest News
Harley-Davidson Street 750 recalled in India
The recall issued is to fix the poor seal used at the fuel inlet;...
13 hours ago   1 picture
Suzuki Let's scooter gets new paint shades
The Suzuki Let's in its new colours, aims to attract a wider audience.
15 hours ago   4 pictures
Gauhati High Court reverses ban on small passenger vehicles
As of August 26, ban has been lifted; sales of cars will resume in Assam.
15 hours ago   1 picture
Frankfurt motor show 2015 preview
A look at the new cars expected to make their debut at the Frankfurt motor...
16 hours ago   1 picture
Maruti Ciaz SHVS diesel hybrid launch on Sept 1, 2015
Ciaz SHVS diesel to get mild-hybrid tech resulting in better fuel economy;...
16 hours ago   1 picture

Autocar Magazine

Issue: 192 | Autocar India: August 2015

If you’ve been bitten by the SUV bug, you’ll be happy to know there are loads of them headed our way, and soon. Read all about the Creta, S-Cross, BR-V, Fortuner and loads more in the...
Autocar Magazine