Hero to drop Honda tag by September

This process will be completed by the end of September.

Hero MotoCorp has reached a tie-up with Engines Engineering of Italy and has issued a statement saying it is in the process of rebranding its products, meaning it will drop the Honda tag by the end of September.

Senior VP, sales and marketing, Hero MotoCorp, Anil Dua said the company had kicked off the process in April, and as a part of this process, has already launched three new models under the Hero brand - Impulse, Maestro and Ignitor. The company has signed alliances with a leading European design house and earlier with US-based EBR and AVL of Austria as part of its plan to develop its own R&D capabilities.

Hero MotoCorp has also tied up with ABANS of Sri Lanka to launch its products, after which it will enter the Nepalese market. It is also planning to enter Latin America and Africa and may even consider setting up assembly plants there. Hero and Honda ended their JV in December, 2010.

Copyright (c) Autocar India. All rights reserved.
See more about:  hero, honda, impulse, maestro, ignitor
We’ve driven Honda’s new Jazz, Fiat’s new 500 Abarth, Maruti’s new Alto K10 and a whole load of other new cars in this month’s issue of Autocar India.
What's in this issue?

comments powered by Disqus

Hero to drop Honda tag by September

notSet

Most Read
Latest News
Next-gen Ford Figo hatchback shown at Sao Paulo Motor show
Next-gen Ford Figo hatchback is expected to launch in India after the Figo...
48 minutes ago   2 pictures
New Maruti Alto K10 launch on November 3
The new Maruti Alto K10 now also comes with an automated manual transmission...
1 hour ago   1 picture
New Ford Endeavour to be unveiled in November
Next-gen Ford Endeavour will be localized heavily to keep costs in check.
3 hours ago   2 pictures
Refreshed Safari Storme coming mid-2015
To get heavily revised interiors; more power and minor styling tweaks. Third...
3 hours ago   1 picture
Next-gen Land Rover Defender to launch in 2016
A new Defender concept is likely to debut at either the Geneva show, New...
5 hours ago   1 picture

Autocar Magazine

Issue: 183 | AUTOCAR INDIA – NOVEMBER 2014

We’ve driven Honda’s new Jazz, Fiat’s new 500 Abarth, Maruti’s new Alto K10 and a whole load of other new cars in this month’s issue of Autocar India.
Autocar Magazine
Latest Poll
Which one of these luxury small SUVs would you buy?



or View results
Audi Q3
  40%
 
Mercedes-Benz GLA
  47%
 
BMW X1
  13%
TOTAL VOTES: 1342

Vote now
View previous Polls »