Hero to drop Honda tag by September

This process will be completed by the end of September.

Hero MotoCorp has reached a tie-up with Engines Engineering of Italy and has issued a statement saying it is in the process of rebranding its products, meaning it will drop the Honda tag by the end of September.

Senior VP, sales and marketing, Hero MotoCorp, Anil Dua said the company had kicked off the process in April, and as a part of this process, has already launched three new models under the Hero brand - Impulse, Maestro and Ignitor. The company has signed alliances with a leading European design house and earlier with US-based EBR and AVL of Austria as part of its plan to develop its own R&D capabilities.

Hero MotoCorp has also tied up with ABANS of Sri Lanka to launch its products, after which it will enter the Nepalese market. It is also planning to enter Latin America and Africa and may even consider setting up assembly plants there. Hero and Honda ended their JV in December, 2010.

Copyright (c) Autocar India. All rights reserved.
See more about:  hero, honda, impulse, maestro, ignitor
The new Audi Q7, Mahindra TUV300, Renault Kwid, and a whole lot more. Read on -
What's in this issue?

comments powered by Disqus


Most Read
Latest News
Dongfeng Renault to launch all-electric Fluence
The China-only EV is expected to deliver a range of 185km on a full charge.
2 hours ago   1 picture
Daruvala on the podium at Hockenhiem
Closes the gap to Max Defourny in the rookie championship to 4.5 points.
10 hours ago   1 picture
Toyota Mirai to start hydrogen-powered line-up
The hydrogen-powered saloon from Toyota is expected to pave the way for a...
22 hours ago   3 pictures
Mercedes-Benz GLE SUV to launch on October 14
Will replace the current M-class; to be manufactured at Chakan.
23 hours ago   4 pictures
Production Fiat Aegea renamed Egea
To get the option of two petrol and two Fiat MultiJet II diesel engines; may...
1 day 3 hours ago   1 picture

Autocar Magazine

Issue: 194 | Autocar India: October 2015

The new Audi Q7, Mahindra TUV300, Renault Kwid, and a whole lot more. Read on -
Autocar Magazine