Hero to drop Honda tag by September

This process will be completed by the end of September.

Hero MotoCorp has reached a tie-up with Engines Engineering of Italy and has issued a statement saying it is in the process of rebranding its products, meaning it will drop the Honda tag by the end of September.

Senior VP, sales and marketing, Hero MotoCorp, Anil Dua said the company had kicked off the process in April, and as a part of this process, has already launched three new models under the Hero brand - Impulse, Maestro and Ignitor. The company has signed alliances with a leading European design house and earlier with US-based EBR and AVL of Austria as part of its plan to develop its own R&D capabilities.

Hero MotoCorp has also tied up with ABANS of Sri Lanka to launch its products, after which it will enter the Nepalese market. It is also planning to enter Latin America and Africa and may even consider setting up assembly plants there. Hero and Honda ended their JV in December, 2010.

Copyright (c) Autocar India. All rights reserved.
See more about:  hero, honda, impulse, maestro, ignitor
The all-new Innova’s exclusive drive, the Polo GTI hot-hatch, Mahindra’s KUV100, a mega SUV comparison and more. Dig in!
What's in this issue?

comments powered by Disqus

notSet

Most Read
Latest News
Mahindra Racing Experience at the Buddh International Circuit
The event saw the Formula E M2Electro, the MGP3O motorcycle and the rally...
4 hours ago   7 pictures
Suzuki SX4 S-Cross facelift leaked
The images of the facelifted SX4 S-Cross reveal a redesigned front end and...
8 hours ago   2 pictures
Tata Motors readying a sub-2 litre diesel engine
Company official confirms that the carmaker is modifying its engines...
15 hours ago   1 picture
Delhi to follow odd-even scheme from April 15-30
Decision taken by State government following feedback from Delhi residents....
21 hours ago   1 picture
New Honda Civic hatchback concept teased
The Civic hatchback concept will be showcased at the Geneva Motor Show and...
21 hours ago   1 picture

Autocar Magazine

Issue: 198 | Autocar India: February 2016

The all-new Innova’s exclusive drive, the Polo GTI hot-hatch, Mahindra’s KUV100, a mega SUV comparison and more. Dig in!
Autocar Magazine