Hero MotoCorp and Engines Engineering form alliance

Engines Engineering will partner Hero MotoCorp for the OEM’s next-generation product line-up.

Hero MotoCorp has struck a global partnership with Italy’s Engines Engineering to augment its in-house technological and designing capabilities. Engines Engineering will partner Hero MotoCorp for the OEM’s next-generation product line-up. The Bologna-based firm will impart technological know-how in terms of superior designing for the future products to be launched by Hero MotoCorp. Engines Engineering, a 33-year old company is a leading ‘end-to-end’ motorcycle design firm offering services ranging from the conception and design stage to styling, on line assembly, and marketing. Engines Engineering also had an association with Mahindra 2-Wheelers, after it was acquired by Mahindra & Mahindra.  M&M had picked up a 70 percent stake in Engines engineering over 3 years ago. It rolled back its stake to the Italian company’s promoter Alberto Strazzari earlier this year.

According to Pawan Munjal, MD, Hero MotoCorp the alliance is ‘a long-term partnership and there is immense scope’ to expand the alliance. This latest step is in line with the company’s vision of having multiple centres of excellence located strategically across the globe.

Hero MotoCorp already has a partnership with US-based Erik Buell Racing (EBR) for technological know-how and another with Austrian engine maker AVL to build its internal capabilities for engine development. It will also set up a new R&D centre at Kukas, Rajasthan with an investment of Rs. 400 crore. The Centre will be operational by Q2 of FY ’14.

The Indian OEM is on an aggressive drive to build a range of products to replace its existing ones which were developed in association with its former joint-venture partner Honda. A strong engineering foundation will be crucial for Hero MotoCorp to compete against the crop of models from its peers. The other Indian players are also ramping up their R&D capabilities in different ways. While Bajaj Auto benefits from Austrian bike maker KTM, where it is a part owner, TVS Motor is in talks with BMW Motorrad for a possible engineering alliance.

Copyright (c) Autocar India. All rights reserved.
See more about:  hero, motocorp, impulse, maestro, karizma, ignitor
Drives of the all-new Fortuner and Tucson, an exhaustive spare parts prices survey, an S90 vs rivals mega luxury car comparison and a lot more inside!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
Toyota confirms next-gen GT86 by 2019
A key engineering feature of the GT86 is its low-slung Subaru flat four engine
3 hours ago   
Hyundai strengthens focus on connected car OS
Software to optimise high-speed data network inside car; opens Big Data...
9 hours ago   1 picture
Maruti Baleno RS launch in February 2017
The Baleno RS will be powered by a 111hp, 1.0-litre, three-cylinder...
15 hours ago   2 pictures
Renault Kaptur spied in India
All-new crossover from Renault to come to India in late 2017; to be powered...
15 hours ago   1 picture
New Lexus LS sedan to debut at Detroit motor show
The sedan will first go on sale internationally with conventional...
1 day 2 hours ago   1 picture

Autocar Magazine

Issue: 208 | Autocar India: December 2016

Drives of the all-new Fortuner and Tucson, an exhaustive spare parts prices survey, an S90 vs rivals mega luxury car comparison and a lot more inside!
Autocar Magazine
Latest Poll
Is the Hyundai Tucson worth the money?


or View results
Yes, it’s sophisticated and packs a lot of equipment.
  24%
 
No, you can buy larger 7-seater SUV’s for similar money.
  76%
TOTAL VOTES: 1285

Vote now
View previous Polls »