Hate it when your bike breaks down on a long ride? Now, Harley owners can now take advantage of a 24x7 roadside assistance program. Harley-Davidson launched the initiative in to allow “customers to cruise Indian roads with greater peace of mind”. The company has teamed up with India Assistance, a road-side assistance service company owned by Mapfre, to provide on-road assistance to registered Harley-Davidson owners. Customers from across all nine dealerships in the country are eligible for this program.
Speaking at the launch, Anoop Prakash, managing director, Harley-Davidson India said, “With the team at INDIA ASSISTANCE, we are now offering a menu of important services, 24x7 support, and trucks that can safely and efficiently tow our entire model line-up. The roadside assistance program provides a sense of safety and comfort to our customers.”
Issue: 175 | March 2014
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