Ford launches Vehicle Personalisation Centre

Ford has become the first auto manufacturer to launch a Vehicle Personalisation Centre in India, that will enable new EcoSport buyers to customise their SUV. The centre will be equipped with 19 ergonomically designed modification bays.

To begin with, the Vehicle Personalisation Centre will offer three customisation options on a new Ford EcoSport.

The initial offerings include:

• Spare Wheel (Cover) Pack for all EcoSport variants
• Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims
• Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims

Located in the vicinity of Ford India’s Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India.

On the occasion, Cooper said, “Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customisation options that they can trust without compromising on safety, quality or vehicle warranties. Our innovation-led approach has helped us democratise in-car technologies and offer unique service packages that deliver class-leading cost of ownership. The Vehicle Personalisation Centre is an extension of this customer-centric innovation.”