For Yamaha, Ray shines brightest during diwali

Yamaha’s first scooter for India, the Ray, accounts for 35 percent of its sales during festive season.

The last three days of the festive season brought good tidings for India Yamaha Motors (IYM) with the Ray scooter accounting for about 35 percent of its total sales of 10,000 units.

For the Ray's marketing campaign which started November 1, IYM had roped in six young women to travel on the scooters across schools, colleges, malls and shopping complexes for nine days.

Overall, the Ray scooter has registered billings of about 25,000 units since its launch in September with about 18,000 to 20,000 being retailed. The rest are in the process of being despatched to the 400 odd dealerships.

While September witnessed billings of 4,000 units for the Ray, October saw bookings for 12,000 units and the rest were accounted for in November. Around 60 percent of the customer profile comprises women.

The Ray competes with the likes of Honda Activa, TVS Pep and Hero Pleasure.

 

 

 

 

 

Copyright (c) Autocar India. All rights reserved.
See more about:  yamaha, ray, sales, diwali, discounts, scooter
An exclusive drive of the spanking-new Hyundai Elantra, drives of the Audi Q2, the Ford Mustang, the Volvo S90 and a lot more inside!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
Hyundai Creta S+ diesel AT launched at Rs 13.56 lakh
Affordable Creta S+ diesel automatic costs Rs 1.06 lakh lesser than the...
5 hours ago   1 picture
Next-gen Jeep Compass interior spied
The new India-bound Jeep will be unveiled late-September; shares a number of...
6 hours ago   1 picture
Mercedes-AMG SLC 43 launched at Rs 77.5 lakh
The SLC replaces the current SLK roadster in Mercedes’ line-up; is...
10 hours ago   1 picture
New cars for 2016: SUVs and MPVs
Here is a look at upcoming SUVs and MPVs coming to India this year
11 hours ago   1 picture
Volkswagen Ameo deliveries commence
The Ameo is being sold as a petrol-only for now; diesel variant to join in...
11 hours ago   1 picture

Autocar Magazine

Issue: 204 | Autocar India: August 2016

An exclusive drive of the spanking-new Hyundai Elantra, drives of the Audi Q2, the Ford Mustang, the Volvo S90 and a lot more inside!
Latest Poll
Is Delhi’s ban on diesel engines above 2000cc justified


or View results
Yes, every diesel car banned counts
  30%
 
No, it’s discriminatory and won’t make an actual difference
  70%
TOTAL VOTES: 1054

Vote now
View previous Polls »