For Yamaha, Ray shines brightest during diwali

Yamaha’s first scooter for India, the Ray, accounts for 35 percent of its sales during festive season.

The last three days of the festive season brought good tidings for India Yamaha Motors (IYM) with the Ray scooter accounting for about 35 percent of its total sales of 10,000 units.

For the Ray's marketing campaign which started November 1, IYM had roped in six young women to travel on the scooters across schools, colleges, malls and shopping complexes for nine days.

Overall, the Ray scooter has registered billings of about 25,000 units since its launch in September with about 18,000 to 20,000 being retailed. The rest are in the process of being despatched to the 400 odd dealerships.

While September witnessed billings of 4,000 units for the Ray, October saw bookings for 12,000 units and the rest were accounted for in November. Around 60 percent of the customer profile comprises women.

The Ray competes with the likes of Honda Activa, TVS Pep and Hero Pleasure.

 

 

 

 

 

Copyright (c) Autocar India. All rights reserved.
See more about:  yamaha, ray, sales, diwali, discounts, scooter
We bring you drives of the Maruti Ignis, the Skoda Kodiaq, the new 5-series and take you on a trip from India to Paris in a Renault Kwid. All that and lots more inside!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
2016 Maruti Autocross Championship: Mumbai Day 2
After posting seriously quick times on Saturday, the racers get ready for...
3 hours ago   4 pictures
Price reduction sees 16% rise in Auto LPG sales
Auto LPG sales jump over the October-December 2016 period; costs Rs 35.57...
3 hours ago   1 picture
Tokyo gets two-storey Mercedes-AMG showroom
The retail outlet is located in Setagaya district; it can stage real...
6 hours ago   2 pictures
Airbus working on flying car prototype
The prototype will be ready for testing by the end of the year; could be...
23 hours ago   1 picture
Maruti Autocross C'ship 2016 kick-starts in Mumbai
The races are being held at the MMRDA grounds, Bandra-Kurla Complex from...
1 day ago   3 pictures

Autocar Magazine

Issue: 209 | Autocar India: January 2017

We bring you drives of the Maruti Ignis, the Skoda Kodiaq, the new 5-series and take you on a trip from India to Paris in a Renault Kwid. All that and lots more inside!
Autocar Magazine
Latest Poll
When seated at the rear do you buckle up?



or View results
Always
  21%
 
Sometimes
  23%
 
Never
  55%
TOTAL VOTES: 504

Vote now
View previous Polls »