DSK Benelli showroom records fast sales

DSK Motowheels and Benelli inaugurated their showroom in Bengaluru just three months ago and in this short span of time have managed to sell a very sizable chunk of motorcycles, specifically 100 units. This milestone is the first of its kind for any particular city in India. DSK Motowheels and Benelli intend to keep this growth consistent and said that they will strive to achieve similar targets in the future too.

To celebrate the achievement, owners of the superbikes in Bengaluru organised a ride from Richmond Circle, where the showroom is located, to Kolar which is at a distance of about 66.6km, mostly covering highways.

Handling over the key to the 100^th Benelli motorcycle owner, and flagging off the ride was Shirish Kulkarni, Chairman, DSK Motowheels. At the meeting, Shirish elaborated how Bengaluru has emerged into a city full of enthusiastic bikers who look forward to riding free. Suresh Bafna, dealer principal, Vinayak Car, said that they are proud to be associated with a brand such as DSK Benelli. He asserted that this landmark figure was achieved because of the strong partnership between the two brands, their hard work and determination.

DSK Motowheels currently sells five of the Italian bike maker’s motorcycles — the TNT 300, the TNT 600i, the TNT GT, the TNT 899 and the TNT R — from the showroom.

The motorcycles range from being sporty and comfortable to downright fierce superbikes.

Rayomand Buhariwalla