Changing boundaries: Discover 150

Bajaj Auto launches its first commuter sports bike, the Discover 150cc.

Bajaj Auto has fired a new salvo into Hero Honda’s territory of commuter bikes, with the Discover 150. Priced at 46,000 rupees (ex-showroom, Delhi), the Discover 150 is pitted right against Hero Honda’s Passion Pro, which sells for 44,800 rupees (ex-showroom, Delhi).

Speaking to Autocar India, S Sridhar, CEO – 2 Wheelers, Bajaj Auto, says the company’s strategy with its latest bike is to give the customers of commuter bikes an option to upgrade to a bike with features that are seen in higher segment bikes, at a ‘marginal’ cost.

Bajaj Auto’s latest bike is powered through 4-Stroke 144.8cc DTS-i motor that develops 12.8bhp at 7500rpm while churning out max torque of 1.3kgm at 5500rpm. The bike sports 130mm telescopic front suspension coupled with Nitrox aided suspension at the rear. The Discover 150 also gets features like 5-speed gearbox, front disc brake, wider tyres at the rear and alloy wheels.

Currently, Bajaj sells around 90,000 Discovers (80,000 units of Discover 100 + 10,000 units of Discover 135) on a monthly basis. The Discover 135 has been discontinued in favour of its 150cc variant.
 
Sridhar says the latest addition could lead to some cannibalization within the Discover family, but even then he expects an additional sale of 30,000-35,000 units. In other words, Bajaj Auto expects the Discover series’ monthly sales to shoot up to 1.15 lakh units with the introduction of the Discover 150.

Copyright (c) Autocar India. All rights reserved.
See more about:  150, bajaj, boundaries, changing, discover
The Porsche Macan tested on Indian roads, the first images of the new Hyundai i20 and lots of comparison tests in this issue of Autocar India.
What's in this issue?

comments powered by Disqus

Changing boundaries: Discover 150

notSet

Most Read
Latest News
Polaris reveals Slingshot tricycle
The Polaris Slingshot is powered by a 2.4-litre Ecotec engine that makes...
10 hours ago   1 picture
New Jaguar XE details revealed
Aluminium will make up 75 percent of the new Jaguar XE’s body...
14 hours ago   3 pictures
Harley Davidson LiveWire to feature in upcoming Avengers flick
Harley Davidson's Project LiveWire and Street 750 will feature in...
17 hours ago   1 picture
Mercedes AMG GT engine details revealed
The Mercedes AMG GT will be powered by a brand new 4.0-litre biturbo V8...
18 hours ago   1 picture
JLR buys James Hull’s car collection
The collection acquired by Jaguar includes a wartime Austin used by Winston...
1 day 8 hours ago   3 pictures

Autocar Magazine

Issue: 180 | August 2014

The Porsche Macan tested on Indian roads, the first images of the new Hyundai i20 and lots of comparison tests in this issue of Autocar India.
Autocar Magazine
Latest Poll
Would you buy Honda's MPV, the Mobilio, instead of a family sedan?



or View results
Yes
  38%
 
No
  49%
 
Maybe
  12%
TOTAL VOTES: 1142

Vote now
View previous Polls »