Changing boundaries: Discover 150

Bajaj Auto launches its first commuter sports bike, the Discover 150cc.

Bajaj Auto has fired a new salvo into Hero Honda’s territory of commuter bikes, with the Discover 150. Priced at 46,000 rupees (ex-showroom, Delhi), the Discover 150 is pitted right against Hero Honda’s Passion Pro, which sells for 44,800 rupees (ex-showroom, Delhi).

Speaking to Autocar India, S Sridhar, CEO – 2 Wheelers, Bajaj Auto, says the company’s strategy with its latest bike is to give the customers of commuter bikes an option to upgrade to a bike with features that are seen in higher segment bikes, at a ‘marginal’ cost.

Bajaj Auto’s latest bike is powered through 4-Stroke 144.8cc DTS-i motor that develops 12.8bhp at 7500rpm while churning out max torque of 1.3kgm at 5500rpm. The bike sports 130mm telescopic front suspension coupled with Nitrox aided suspension at the rear. The Discover 150 also gets features like 5-speed gearbox, front disc brake, wider tyres at the rear and alloy wheels.

Currently, Bajaj sells around 90,000 Discovers (80,000 units of Discover 100 + 10,000 units of Discover 135) on a monthly basis. The Discover 135 has been discontinued in favour of its 150cc variant.
 
Sridhar says the latest addition could lead to some cannibalization within the Discover family, but even then he expects an additional sale of 30,000-35,000 units. In other words, Bajaj Auto expects the Discover series’ monthly sales to shoot up to 1.15 lakh units with the introduction of the Discover 150.

Copyright (c) Autocar India. All rights reserved.
See more about:  150, bajaj, boundaries, changing, discover
Crossovers, SUVs, supercars and compact sedans: there’s something for everyone in our May 2014 issue.
What's in this issue?

comments powered by Disqus

Changing boundaries: Discover 150

notSet

Most Read
Latest News
New Mercedes-Benz C 450 AMG Sport coming
Mercedes plans to introduce C 450 AMG Sport in 2015; to be powered by 367bhp...
3 hours ago   1 picture
Honda Activa 125 prices revealed
Honda Activa 125 goes on sale with an official launch yet to happen.
5 hours ago   2 pictures
Hero launches Pleasure in a new avatar
New Hero Pleasure makes its way to showrooms for Rs 47,696.
6 hours ago   1 picture
New Car discounts this April
Hatchbacks, sedans, SUVs, MPVs, they’re all available with various...
8 hours ago   1 picture
The top selling cars of FY2013-14
Here's a quick round up of all the chart toppers in each segment in the...
10 hours ago   1 picture

Autocar Magazine

Issue: 177 | May 2014

Crossovers, SUVs, supercars and compact sedans: there’s something for everyone in our May 2014 issue.
Autocar Magazine
Latest Poll
Which hatchback would you choose out of these two?


or View results
Datsun Go
  56%
 
Maruti Wagon R
  44%
TOTAL VOTES: 1921

Vote now
View previous Polls »