Changing boundaries: Discover 150

Bajaj Auto launches its first commuter sports bike, the Discover 150cc.

Bajaj Auto has fired a new salvo into Hero Honda’s territory of commuter bikes, with the Discover 150. Priced at 46,000 rupees (ex-showroom, Delhi), the Discover 150 is pitted right against Hero Honda’s Passion Pro, which sells for 44,800 rupees (ex-showroom, Delhi).

Speaking to Autocar India, S Sridhar, CEO – 2 Wheelers, Bajaj Auto, says the company’s strategy with its latest bike is to give the customers of commuter bikes an option to upgrade to a bike with features that are seen in higher segment bikes, at a ‘marginal’ cost.

Bajaj Auto’s latest bike is powered through 4-Stroke 144.8cc DTS-i motor that develops 12.8bhp at 7500rpm while churning out max torque of 1.3kgm at 5500rpm. The bike sports 130mm telescopic front suspension coupled with Nitrox aided suspension at the rear. The Discover 150 also gets features like 5-speed gearbox, front disc brake, wider tyres at the rear and alloy wheels.

Currently, Bajaj sells around 90,000 Discovers (80,000 units of Discover 100 + 10,000 units of Discover 135) on a monthly basis. The Discover 135 has been discontinued in favour of its 150cc variant.
 
Sridhar says the latest addition could lead to some cannibalization within the Discover family, but even then he expects an additional sale of 30,000-35,000 units. In other words, Bajaj Auto expects the Discover series’ monthly sales to shoot up to 1.15 lakh units with the introduction of the Discover 150.

Copyright (c) Autocar India. All rights reserved.
See more about:  150, bajaj, boundaries, changing, discover
India’s first proper sportscar, the DC Avanti, driven, the new Mini Cooper D road tested, a pair of exciting new Marutis and a whole lot more, in this month’s issue.
What's in this issue?

comments powered by Disqus

Changing boundaries: Discover 150

notSet

Most Read
Latest News
Lamborghini inaugurates third dealership in India
The new facility at Bengaluru is aiming to provide buyers with the...
13 hours ago   1 picture
Maruti Wagon R gets past 15-lakh sales milestone
Maruti sold around 1.5 lakh units during 2013-14 and in this fiscal year,...
14 hours ago   2 pictures
Mercedes CLA, CLA 45 AMG Shooting Brakes revealed
Design of the Shooting Brake variants is very similar to that of the CLA...
16 hours ago   8 pictures
New Mercedes-Benz C-class launched at Rs 40.90 lakh
The new Mercedes-Benz C 200 is powered by a 2.0-litre, four-cylinder,...
20 hours ago   1 picture
Volvo V60 Cross Country showcased at LA Auto show 2014
The Volvo V60 has been given better ground clearance and protective plates;...
1 day 1 hour ago   1 picture

Autocar Magazine

Issue: 184 | Autocar India: December 2014

India’s first proper sportscar, the DC Avanti, driven, the new Mini Cooper D road tested, a pair of exciting new Marutis and a whole lot more, in this month’s issue.
Autocar Magazine
Latest Poll
Which one of these luxury small SUVs would you buy?



or View results
Audi Q3
  39%
 
Mercedes-Benz GLA
  48%
 
BMW X1
  13%
TOTAL VOTES: 2948

Vote now
View previous Polls »