Changing boundaries: Discover 150

Bajaj Auto launches its first commuter sports bike, the Discover 150cc.

Bajaj Auto has fired a new salvo into Hero Honda’s territory of commuter bikes, with the Discover 150. Priced at 46,000 rupees (ex-showroom, Delhi), the Discover 150 is pitted right against Hero Honda’s Passion Pro, which sells for 44,800 rupees (ex-showroom, Delhi).

Speaking to Autocar India, S Sridhar, CEO – 2 Wheelers, Bajaj Auto, says the company’s strategy with its latest bike is to give the customers of commuter bikes an option to upgrade to a bike with features that are seen in higher segment bikes, at a ‘marginal’ cost.

Bajaj Auto’s latest bike is powered through 4-Stroke 144.8cc DTS-i motor that develops 12.8bhp at 7500rpm while churning out max torque of 1.3kgm at 5500rpm. The bike sports 130mm telescopic front suspension coupled with Nitrox aided suspension at the rear. The Discover 150 also gets features like 5-speed gearbox, front disc brake, wider tyres at the rear and alloy wheels.

Currently, Bajaj sells around 90,000 Discovers (80,000 units of Discover 100 + 10,000 units of Discover 135) on a monthly basis. The Discover 135 has been discontinued in favour of its 150cc variant.
 
Sridhar says the latest addition could lead to some cannibalization within the Discover family, but even then he expects an additional sale of 30,000-35,000 units. In other words, Bajaj Auto expects the Discover series’ monthly sales to shoot up to 1.15 lakh units with the introduction of the Discover 150.

Copyright (c) Autocar India. All rights reserved.
See more about:  150, bajaj, boundaries, changing, discover
We bring you drives of the Maruti Ignis, the Skoda Kodiaq, the new 5-series and take you on a trip from India to Paris in a Renault Kwid. All that and lots more inside!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
India bound Renault Kaptur: 5 things to know
The Kaptur is based on the Duster platform; will get a more powerful...
1 hour ago   2 pictures
Takata airbag issue may cause biggest-ever car recall
Around 10 crore cars set to be recalled after Takata reveals potentially...
1 hour ago   1 picture
2017 Detroit motor show report
Here’s a round-up of all the action from the 2017 Detroit motor show.
5 hours ago   1 picture
Bottas joins Mercedes for F1 2017, Massa returns to Williams
The announcement brings to an end a saga that has run since Rosberg...
13 hours ago   1 picture
2017 Maruti WagonR coming soon
WagonR Stingray to be the basis of the 2017 Maruti WagonR; Stingray brand...
16 hours ago   3 pictures

Autocar Magazine

Issue: 209 | Autocar India: January 2017

We bring you drives of the Maruti Ignis, the Skoda Kodiaq, the new 5-series and take you on a trip from India to Paris in a Renault Kwid. All that and lots more inside!
Autocar Magazine
Latest Poll
When seated at the rear do you buckle up?



or View results
Always
  9%
 
Sometimes
  33%
 
Never
  57%
TOTAL VOTES: 75

Vote now
Which one of these bikes would you choose?



or View results
. Mahindra Mojo
  7%
 
Bajaj Dominar 400
  56%
 
Royal Enfield Himalayan
  36%
TOTAL VOTES: 1771

Vote now
View previous Polls »