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Improved market situation, an upward-trending economy and increased footfalls in showrooms across the country seem to have done the automotive sector a world of good. For the fourth month in a row, passenger car sales have crawled north. If this is a sign of things to come, the festive season does look very bright indeed.
Maruti Suzuki India has reported a 29.3 percent increase in its domestic sales in August 2014, selling a total of 98,304 units (August 2013: 76,018). Major push has come from sales of compact cars (Swift, Ritz, Celerio and Dzire), which rose 53.2 percent to 46,759 units (August 2013: 30,512). The entry-level hatchbacks, Alto and Wagon R, sold 34,686 units last month (August 2013: 32,019) to record an 8.3 percent increase. The MPV Ertiga sold 5,491 units in August.
Hyundai Motor India Ltd (HMIL) saw its August 2014 sales rise 19.21 percent to 33,750 units (August 2013: 28,311).
Honda Cars India recorded domestic sales of 16,758 units in August 2014, up 88 percent (August 2013: 8,913). Sales were powered by the Amaze sedan that sold 9,198 units; more than 50 percent of total sales. The Mobilio MPV saw sales of 5,530 units and the City sold 757 units. Meanwhile, the Brio hatchback sold 1,211 units and the CR-V, 62.
Mahindra & Mahindra sold 14,140 passenger vehicles in August 2014, down 10.63 percent (August 2013: 15,821).
Tata Motors, which is banking on the recently launched Zest sedan to reinvigorate sales, sold a total of 8,229 cars last month, down 6.07 percent (August 2013: 8,761). Cumulative sales of passenger cars this fiscal for Tata Motors is 33,450 units, a 25 percent decline year on year.
Ford India’s domestic sales were 6,801 units, down 15 percent (August 2013: 8,008). Nearly 70 percent of total sales were EcoSports.
General Motors India reported a 36.58 percent decline in August sales at 4,232 units (August 2013: 6,673). The August numbers included 1,305 units of the Chevrolet Beat, 1,283 units of the Tavera and 688 units of the Enjoy MPV.
Nissan Motor India reported domestic sales of 3,999 vehicles in August 2014, an increase of 60.3 percent compared to the 2,494 units sold a year earlier.
Toyota Kirloskar Motor reported sales of 11,215 units in August 2014, down 6.59 per cent as compared to 12,007 units in August 2013.
| Sales for August 2014 | ||||
|---|---|---|---|---|
| Carmaker | Aug 2014 | Aug 2013 | Diff. (Value) | Diff. (% growth) |
| Ford | 6,801 | 8,008 | -1,207 | -15.07 |
| GM | 4,232 | 6,673 | -2,441 | -36.58 |
| Honda | 16,758 | 8,913 | 7,845 | 88.02 |
| Hyundai | 33,750 | 28,311 | 5,439 | 19.21 |
| Mahindra | 14,140 | 15,821 | -1,681 | -10.63 |
| Maruti | 98,304 | 76,018 | 22,286 | 29.32 |
| Nissan | 3,999 | 2,494 | 1,505 | 60.34 |
| Tata | 8,229 | 8,761 | -532 | -6.07 |
| Toyota | 11,215 | 12,007 | -792 | -6.60 |
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