Ashok Leyland shelves car project

    No small car for Ashok Leyland. The company to focus on commercial vehicle segment.

    Published On Aug 04, 2011 07:00:00 AM

    3,699 Views

    Ashok Leyland shelves car project

     Ashok Leyland has decided not pursue its compact car project any further. The company, along with its joint-partner Nissan, had earlier decided to explore the possibility of bringing out a car that would target the compact market.

     
    A senior Hinduja Group executive attributed this to the intense competition in the compact car segment. Ashok Leyland’s decision to stay away from the car business may be a wise move, as it has just entered into an increasingly competitive segment of light commercial vehicles with its LCV, the Dost. It would rather utilise its resources to get a foothold in a business which is an extension of its core M&HCV business, rather than venture into a new territory altogether.
     
    The Group is also learnt to be looking at new opportunities for business from the aviation industry. The Hinduja-owned Defiance Technologies is scouting for a partnership or acquisition in this space, and an announcement in this regard may come in three to four months.

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