Designed to Dominate

Ever-increasing popularity of SUVs worldwide.

I don’t know how many times I’ve said “Indians love SUVs”. Irrespective of the segment or price tag, SUVs have commanded unparalleled attention and desirability. Think Toyota Fortuner, Ford Endeavour, Mitsubishi Pajero, Mahindra XUV500, Porsche Cayenne, Audi Q7, Range Rover, Renault Duster, Maruti Gypsy or even the Premier Rio. While India’s fascination with the SUV is growing, it is safe to say that we are not alone.

The US has always favoured “trucks” and China’s fascination with the SUV is growing at a typically Chinese pace. Manufacturers are adding fuel to the fire by churning out SUVs galore! For all you know, Audi may just spawn Q1, Q2, Q4 and Q8 to complement the existing range of Q3, Q5 and Q7! Maybe even a Q9! BMW? How does X2, X4 and X7 sound? Land Rover is planning no less than 16 SUVs among the Range Rover and Land Rover offerings. Mercedes isn’t immune to the SUV fever either. The entry level GLA is being given finishing touches and the new Ener-G-Force concept hints at a Range Rover rival to sit right on top of the Merc SUV range.

Even the more affordable brands are cashing in on the trend. VW is planning a fleet of small SUVs – starting with the UP! platform and then there’s the Taigun concept that was shown in Brazil recently.

Closer home, Maruti’s XA Alpha concept, Nissan’s V-platform based Extrem SUV, Ford’s EcoSport, Honda’s City-based SUV are all in different stages of development and these aren’t meant just for the Indian market either. Renault and Nissan have the super successful Qashqai crossover and they even showcased a compact SUV on the V platform. The hunger for SUVs, no matter the size or ruggedness, is growing rapidly.

It wasn’t too long ago that there were speculations flying thick and fast about the extinction of SUVs. As it turns out, that was a bit off the mark. There’s a glut of SUVs coming our way and these will be leaner, cleaner and will come in every size imaginable. Will the world “car” market morph into an SUV market? I have a feeling, it just might.

See more about:  designedtodominate

About the author...

Recent blog entries by Kartikeya:
12 new models from Tata Motors mark the brand’s biggest revamp since the Indica. All this and a whole lot more in our Feb 2015 issue.
What's in this issue?

comments powered by Disqus

notSet

Most Read
Latest News
Ace European stunt rider performs at Pune IBW
Stunt riding champion Aras Gibieza graced Pune as part of India Bike Week...
2 hours ago   1 picture
Maruti Swift Windsong edition launched
Maruti Swift Windsong special edition gets a touch-screen audio system and...
2 hours ago   9 pictures
Toby Sowery crowned MRF Challenge 2014 champion
Sowery finished on top of the standings with Cullen in 2nd place. Raj...
17 hours ago   1 picture
Maruti Ciaz Z+ launched at Rs 9.08 lakh
Top Z+ trim of the Ciaz gets infotainment system; ZXi+ costs Rs 9.08 lakh...
1 day 1 hour ago   2 pictures
Kawasaki Ninja ZX-10R special edition launched
Kawasaki launches special edition, looking back at 30 years of the Ninja brand.
1 day 2 hours ago   2 pictures

Latest Car Reviews

Porsche Cayenne facelift India review, test drive

Porsche Cayenne facelift India review, test drive

2 days ago
Porsche's popular SUV gets more kit but at a cost.
Tata Bolt diesel review, test drive

Tata Bolt diesel review, test drive

6 days ago
We drive Tata's latest offering, the Bolt diesel hatchback. Can it bolster...
Land Rover Discovery Sport review, test drive

Land Rover Discovery Sport review, test drive

Jan 19, 2015
Land Rover's India-bound Freelander replacement is very likeable as our...
Toyota Fortuner 3.0 4WD automatic review, test drive

Toyota Fortuner 3.0 4WD automatic review, test drive

Jan 17, 2015
Toyota's popular SUV gets the automatic gearbox and 4WD combination. Does it...
Skoda Octavia long term review final report

Skoda Octavia long term review final report

Jan 17, 2015
We bid farewell to one of our favourite longtermers after 16,500km

Autocar Magazine

Issue: 186 | Autocar India: February 2015

12 new models from Tata Motors mark the brand’s biggest revamp since the Indica. All this and a whole lot more in our Feb 2015 issue.
Autocar Magazine
Latest Poll
Will you be paying more for safety features in next car purchase after the recent crash test results?



or View results
Yes
  78%
 
No
  5%
 
Depends on extra cost.
  16%
TOTAL VOTES: 1951

Vote now
View previous Polls »