Designed to Dominate

Ever-increasing popularity of SUVs worldwide.

I don’t know how many times I’ve said “Indians love SUVs”. Irrespective of the segment or price tag, SUVs have commanded unparalleled attention and desirability. Think Toyota Fortuner, Ford Endeavour, Mitsubishi Pajero, Mahindra XUV500, Porsche Cayenne, Audi Q7, Range Rover, Renault Duster, Maruti Gypsy or even the Premier Rio. While India’s fascination with the SUV is growing, it is safe to say that we are not alone.

The US has always favoured “trucks” and China’s fascination with the SUV is growing at a typically Chinese pace. Manufacturers are adding fuel to the fire by churning out SUVs galore! For all you know, Audi may just spawn Q1, Q2, Q4 and Q8 to complement the existing range of Q3, Q5 and Q7! Maybe even a Q9! BMW? How does X2, X4 and X7 sound? Land Rover is planning no less than 16 SUVs among the Range Rover and Land Rover offerings. Mercedes isn’t immune to the SUV fever either. The entry level GLA is being given finishing touches and the new Ener-G-Force concept hints at a Range Rover rival to sit right on top of the Merc SUV range.

Even the more affordable brands are cashing in on the trend. VW is planning a fleet of small SUVs – starting with the UP! platform and then there’s the Taigun concept that was shown in Brazil recently.

Closer home, Maruti’s XA Alpha concept, Nissan’s V-platform based Extrem SUV, Ford’s EcoSport, Honda’s City-based SUV are all in different stages of development and these aren’t meant just for the Indian market either. Renault and Nissan have the super successful Qashqai crossover and they even showcased a compact SUV on the V platform. The hunger for SUVs, no matter the size or ruggedness, is growing rapidly.

It wasn’t too long ago that there were speculations flying thick and fast about the extinction of SUVs. As it turns out, that was a bit off the mark. There’s a glut of SUVs coming our way and these will be leaner, cleaner and will come in every size imaginable. Will the world “car” market morph into an SUV market? I have a feeling, it just might.

See more about:  designedtodominate

About the author...

Recent blog entries by Kartikeya:
The Mercedes GLA-class, the Fiat Avventura and the Lamborghini Huracán – three exclusive India drives and so much more in our 15th anniversary issue: on stands now!
What's in this issue?

comments powered by Disqus

Designed to Dominate

notSet

Most Read
Latest News
Zenos Cars reveals 250bhp sports car
Zenos Cars’ E10 S gets a 2.0-litre EcoBoost engine; does 0-100kph in...
6 hours ago   2 pictures
Toyota Innova Limited Edition 2014 launched at Rs 12.90 lakh
Only 1500 units of the Innova Limited Edition 2014 will be made; comes...
8 hours ago   1 picture
Nissan’s Andy Palmer to head Aston Martin
Renault’s Philippe Klein will replace Palmer as the head of Nissan.
11 hours ago   1 picture
Hyundai Elite i20 gets over 15,000 bookings
Bookings for the Hyundai Elite i20 opened on August 1; it was launched on...
12 hours ago   1 picture
Maruti Ciaz bookings starting on September 3, 2014
The Maruti Ciaz sedan is available in four trim levels and two engine options.
13 hours ago   1 picture

Latest Car Reviews

Maruti Ciaz review, test drive

Maruti Ciaz review, test drive

9 hours ago
We take a quick spin in both the petrol and diesel versions of the all-new...
Skoda Yeti facelift review, test drive

Skoda Yeti facelift review, test drive

1 day 4 hours ago
Skoda’s urban SUV is back with a cleaner look and a bit more equipment.
Fiat Avventura review, test drive

Fiat Avventura review, test drive

3 days ago
A drive in Fiat's new crossover the Avventura proves that it is more than...
Mahindra e2o T2 review, test drive

Mahindra e2o T2 review, test drive

Aug 21, 2014
Power steering and greater driving range aim to make this new top-spec...
Hyundai Elite i20 review, test drive

Hyundai Elite i20 review, test drive

Aug 18, 2014
Hyundai's bigger, bolder i20 certainly looks the part. We're in Jodhpur to...

Autocar Magazine

Issue: 181 | September 2014

The Mercedes GLA-class, the Fiat Avventura and the Lamborghini Huracán – three exclusive India drives and so much more in our 15th anniversary issue: on stands now!
Autocar Magazine