Designed to Dominate

Ever-increasing popularity of SUVs worldwide.

I don’t know how many times I’ve said “Indians love SUVs”. Irrespective of the segment or price tag, SUVs have commanded unparalleled attention and desirability. Think Toyota Fortuner, Ford Endeavour, Mitsubishi Pajero, Mahindra XUV500, Porsche Cayenne, Audi Q7, Range Rover, Renault Duster, Maruti Gypsy or even the Premier Rio. While India’s fascination with the SUV is growing, it is safe to say that we are not alone.

The US has always favoured “trucks” and China’s fascination with the SUV is growing at a typically Chinese pace. Manufacturers are adding fuel to the fire by churning out SUVs galore! For all you know, Audi may just spawn Q1, Q2, Q4 and Q8 to complement the existing range of Q3, Q5 and Q7! Maybe even a Q9! BMW? How does X2, X4 and X7 sound? Land Rover is planning no less than 16 SUVs among the Range Rover and Land Rover offerings. Mercedes isn’t immune to the SUV fever either. The entry level GLA is being given finishing touches and the new Ener-G-Force concept hints at a Range Rover rival to sit right on top of the Merc SUV range.

Even the more affordable brands are cashing in on the trend. VW is planning a fleet of small SUVs – starting with the UP! platform and then there’s the Taigun concept that was shown in Brazil recently.

Closer home, Maruti’s XA Alpha concept, Nissan’s V-platform based Extrem SUV, Ford’s EcoSport, Honda’s City-based SUV are all in different stages of development and these aren’t meant just for the Indian market either. Renault and Nissan have the super successful Qashqai crossover and they even showcased a compact SUV on the V platform. The hunger for SUVs, no matter the size or ruggedness, is growing rapidly.

It wasn’t too long ago that there were speculations flying thick and fast about the extinction of SUVs. As it turns out, that was a bit off the mark. There’s a glut of SUVs coming our way and these will be leaner, cleaner and will come in every size imaginable. Will the world “car” market morph into an SUV market? I have a feeling, it just might.

See more about:  designedtodominate
We’ve exclusively driven the third-gen Maruti Swift, compared the Dzire with all its compact sedan rivals, and tested the all-new Volvo XC60. That and lots more in the July 2017 issue!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
GM dealers to suspend services, go on indefinite strike
US carmaker, dealers say, is forcing them to pick up existing stock from...
10 hours ago   1 picture
Mahindra to exit Moto3 next year
The company has decided to shift its focus towards electric mobility and...
11 hours ago   1 picture
2017 Ducati Multistrada Enduro v Triumph Tiger Explorer XC comparison
The Multistrada 1200 Enduro and the Tiger 1200 Explorer XC are two beasts in...
11 hours ago   18 pictures
Force India could be rebranded as ‘Force One’
Vijay Mallya has been planning a name change for the team to open up more...
12 hours ago   1 picture
Bajaj Pulsar NS160 vs rivals: Specifications comparison
We look at how the Bajaj Pulsar NS160 compares with the Honda CB Hornet...
12 hours ago   1 picture

Latest Car Reviews

2016 Tata Tiago long term review, third report

2016 Tata Tiago long term review, third report

1 day 20 hours ago
First impressions are said to matter the most. If so, then the Tiago and I...
2016 Fiat Abarth Punto long term review, first report

2016 Fiat Abarth Punto long term review, first report

6 days ago
In this first stint with our new hot hatch resident, sheer driving pleasure...
2017 Tata Tiago AMT review, test drive

2017 Tata Tiago AMT review, test drive

Jun 20, 2017
Tata has introduced a five-speed AMT in the top-spec Tiago and that has made...
2017 Skoda Octavia facelift review, test drive

2017 Skoda Octavia facelift review, test drive

Jun 20, 2017
The Octavia gets some styling tweaks and more features but mechanicals...
2017 Audi A3 Cabriolet review, test drive

2017 Audi A3 Cabriolet review, test drive

Jun 19, 2017
Updated convertible not only gets all the cosmetic and tech upgrades of the...

Autocar Magazine

Issue: 215 | Autocar India: July 2017

We’ve exclusively driven the third-gen Maruti Swift, compared the Dzire with all its compact sedan rivals, and tested the all-new Volvo XC60. That and lots more in the July 2017 issue!
Autocar Magazine
Latest Poll
Should the FCA group launch the Fiat Argo in India?


or View results
Yes, Fiat needs an infusion of new cars
  78%
 
No, they should instead discontinue the brand and focus on Jeep
  22%
TOTAL VOTES: 1059

Vote now
View previous Polls »