Designed to Dominate

Ever-increasing popularity of SUVs worldwide.

I don’t know how many times I’ve said “Indians love SUVs”. Irrespective of the segment or price tag, SUVs have commanded unparalleled attention and desirability. Think Toyota Fortuner, Ford Endeavour, Mitsubishi Pajero, Mahindra XUV500, Porsche Cayenne, Audi Q7, Range Rover, Renault Duster, Maruti Gypsy or even the Premier Rio. While India’s fascination with the SUV is growing, it is safe to say that we are not alone.

The US has always favoured “trucks” and China’s fascination with the SUV is growing at a typically Chinese pace. Manufacturers are adding fuel to the fire by churning out SUVs galore! For all you know, Audi may just spawn Q1, Q2, Q4 and Q8 to complement the existing range of Q3, Q5 and Q7! Maybe even a Q9! BMW? How does X2, X4 and X7 sound? Land Rover is planning no less than 16 SUVs among the Range Rover and Land Rover offerings. Mercedes isn’t immune to the SUV fever either. The entry level GLA is being given finishing touches and the new Ener-G-Force concept hints at a Range Rover rival to sit right on top of the Merc SUV range.

Even the more affordable brands are cashing in on the trend. VW is planning a fleet of small SUVs – starting with the UP! platform and then there’s the Taigun concept that was shown in Brazil recently.

Closer home, Maruti’s XA Alpha concept, Nissan’s V-platform based Extrem SUV, Ford’s EcoSport, Honda’s City-based SUV are all in different stages of development and these aren’t meant just for the Indian market either. Renault and Nissan have the super successful Qashqai crossover and they even showcased a compact SUV on the V platform. The hunger for SUVs, no matter the size or ruggedness, is growing rapidly.

It wasn’t too long ago that there were speculations flying thick and fast about the extinction of SUVs. As it turns out, that was a bit off the mark. There’s a glut of SUVs coming our way and these will be leaner, cleaner and will come in every size imaginable. Will the world “car” market morph into an SUV market? I have a feeling, it just might.

See more about:  designedtodominate

About the author...

Recent blog entries by Kartikeya:
An exclusive drive of the spanking-new Hyundai Elantra, drives of the Audi Q2, the Ford Mustang, the Volvo S90 and a lot more inside!
What's in this issue?

comments powered by Disqus

notSet

Trending Now
Latest News
Honda BR-V vs Duster vs Creta vs S-cross comparison
Good as the new Honda BR-V is, where exactly does it fit in and for what...
2 hours ago   24 pictures
Next-gen Mercedes GLE takes shape
The new GLE SUV will likely get a more aggressive look; to be introduced in...
14 hours ago   1 picture
Nexa sells over 1 lakh cars in its first year
Maruti to expand Nexa dealerships to 250 by March 2017; expected to...
18 hours ago   1 picture
Tesla mulling Gigafactory for India
Tesla CEO Elon Musk hints India could be a location for the electric...
21 hours ago   2 pictures
Mercedes to launch nine new models globally in 2017
The Mercedes-AMG GT C roadster is part of the German carmaker’s 2017...
1 day 1 hour ago   1 picture

Latest Car Reviews

2016 Honda BR-V review, road test

2016 Honda BR-V review, road test

2 days ago
After the immense popularity of the Duster and Creta, Honda has brought in...
2016 Mercedes C 300 cabriolet review, test drive

2016 Mercedes C 300 cabriolet review, test drive

Jul 22, 2016
Mercedes' C-class cabriolet is good-looking and drives well too. It takes...
2016 Isuzu D-Max V-Cross review, test drive

2016 Isuzu D-Max V-Cross review, test drive

Jul 15, 2016
The Japanese UV maker finally brings one of its current-gen products to...
2016 Fiat Linea 125 S review, test drive

2016 Fiat Linea 125 S review, test drive

Jul 14, 2016
We find out if extra horsepower has made the Linea more desirable.
2016 Audi Q2 2.0 TDI review, test drive

2016 Audi Q2 2.0 TDI review, test drive

Jul 14, 2016
Does Audi’s smallest SUV have what it takes to be a winner? We drive...

Autocar Magazine

Issue: 204 | Autocar India: August 2016

An exclusive drive of the spanking-new Hyundai Elantra, drives of the Audi Q2, the Ford Mustang, the Volvo S90 and a lot more inside!
Autocar Magazine
Latest Poll
Is Delhi’s ban on diesel engines above 2000cc justified


or View results
Yes, every diesel car banned counts
  30%
 
No, it’s discriminatory and won’t make an actual difference
  70%
TOTAL VOTES: 1054

Vote now
View previous Polls »