Car odour makes a difference: Survey

The findings of the survey reveal that 64 percent respondents think car fresheners add to the newness of the car.

1
photo
Car odour makes a difference: Survey
Aug 7, 2012

Leading consumer research company Nielsen India conducted a survey in association with car-fresheners-maker Ambi Pur by interviewing 208 consumers in Delhi and Mumbai in May 2012 to understand their reactions to car odours.

The findings of the survey reveal that 64 percent respondents think car fresheners add to the newness of the car. An overwhelming 91 percent say that the smell they love the most in a car is when it smells like it’s new. When asked if the smell of a new car lasts for more than three months, 82 percent replied that it didn’t.

Another interesting fact the survey revealed is that 70 percent men say that they are more likely to impress a woman if the car smells brand new in comparison to a car that doesn’t. The survey also analysed the effect a new-car smell has on family members and popularity at work, and whether it affects the quality of relationships.

View Comments
Copyright (c) Autocar India. All rights reserved.
See more about:  car, odour, makes, difference, survey
Latest News
Related Articles
Much anticipated family cars and the future of Indian motorsport in the May 2013 issue.
What's in this issue?

comments powered by Disqus

Car odour makes a difference: Survey

notSet

Most Read
Latest News
Chevrolet to hike prices across line-up
Rising transportation costs and diesel prices make Chevrolet hike prices of ...
6 hours ago   1 picture
New Toyota Corolla to be unveiled on June 6
Next-gen Toyota Corolla to come with updated 1.8-litre petrol and 1.4-litre ...
11 hours ago   1 picture
New name for next Land Rover Freelander
Next Land Rover Freelander will join the extended-Discovery family.
1 day 6 hours ago   2 pictures
Mercedes to launch A-Class on May 30
The new A-class will come with petrol and diesel engine options. Expected ...
1 day 17 hours ago   5 pictures
Tempting discounts on cars this month
If you’re looking for a car to buy, check out some of the deals ...
2 days ago   2 pictures
Reviews by Top 20 brands
Maruti Suzuki Mercedes-Benz
Tata Audi
BMW Hyundai
Toyota Volkswagen
Mahindra Chevrolet
Skoda Honda
Nissan Ford
Renault Fiat
Volvo Porsche
Mitsubishi Lamborghini
Autocar Magazine

Issue: 165 | May 2013

Much anticipated family cars and the future of Indian motorsport in the May 2013 issue.
Autocar Magazine
Latest Poll
What's the worst bit of bad driving according to you?
or View results
Cutting lanes
  42%
 
Driving between two lanes
  23%
 
Driving slowly in the fast lane.
  35%
TOTAL VOTES: 1629

Vote now
View previous Polls »